pros and cons of magento ecommerce platform

11 Pros And Cons Of Choosing Magento For eCommerce Platform Development

Are you looking for information on the pros and cons of choosing Magento for eCommerce platform development?

If yes, then read the full article for an in-depth review.

date

Last Updated On : 01 November, 2023

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3 min read

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E-commerce has revolutionized the business world. It has made it convenient and accessible for everyone to start a business and run it smoothly with the help of software like Magento, Shopify, WooCommerce, etc. The focus of this article will be on eCommerce website development using Magento, which is a leading platform for e-commerce business. It has attained this stature because of the features it offers, but it isn’t devoid of disadvantages. We have put together a list of Magento pros and cons that will help you to decide whether you should choose Magento for your eCommerce business. 

First, we would like to start with the pros

Whether you want to develop an eCommerce store or need well-researched insights on the eCommerce industry, For this, check out our informative articles on eCommerce

Advantages of Using Magento for E-Commerce Store Development

Here are the advantages of using Magento for eCommerce platform development:

SEO friendly

SEO done right is integral to the expansion and success of an e-commerce business. Achieving an optimal position in search engines like Google and Bing is important for the growth of your business. It drives organic traffic for Amazon, Walmart, and other successful marketplaces.  Magento performs well in this department, both for its website and customizable sections. It offers the flexibility to curate individual SEO for different pages including URL, meta descriptions, sitemap, and other aspects. 

Read more on: THE ULTIMATE GUIDE TO ECOMMERCE SEO [2021 EDITION]

Magento offers flexibility

Magento is an open-source platform, but what does that imply? It means that you can modify the source codes as per your requirements and desire, customize templates, and have the desired functionality for your website. Magento is flexible regarding third-party integrations that allow you to perform various functions like importing products and many more. This ensures regular analysis of the website's performance and provides real-time information.

Unique features

Magento offers a wide range of features that sets it apart from other e-commerce platforms. Features like management of different stores, support for multiple languages, multiple currencies, and pricing.

Magento allows you to set individual prices for products depending on the group of customers. You can set a different price for your staff and a different price for VIPs. As mentioned above, the community version of Magento e-commerce development has advanced features that other websites don’t. This serves as the biggest selling point and pro for choosing Magento over other e-commerce platforms. 

Widespread user community

All of the above-mentioned features make Magento the most opted-for eCommerce platform, thus having a large community of users. This extends easy and quick support. You can post a query in the user’s group and can get a quick answer. The large community has inspired me to develop numerous extensions and plugins. Having these support resources at your disposal will allow you to get quick help from the community. 

Magento is mobile-friendly

Considering how most users access websites through mobile devices, a mobile-friendly configuration is essential to the success of an e-commerce store. According to one of the surveys, nearly one-fourth of online shoppers voted in favor of having mobile-friendly eCommerce platforms. Business owners can’t neglect the fact that most users prefer access through mobile devices. 

Magento allows having a mobile site without any inconvenience and gives the best possible user experience to the customers, which has resultantly improved sales and ensured lower bounce rates.

Scalability

Small businesses start with keeping the possibility of expansion in the future. eCommerce websites should be able to handle the influx of sales and products. Some of the E-commerce development platforms aren’t good at handling pressure and might hinder progress, but Magento can handle scalability with ease. Magento can handle up to five hundred thousand products and thousands of transactions per hour. This lets you customize Magento without any constraints. 

Disadvantages of Using Magento For E-Commerce Web Development

Here you can find out the disadvantages of Magento for eCommerce store development:

Relatively expensive than others

Magento for eCommerce platform development is relatively more expensive than other e-commerce development platforms. It has different versions. While the community version is free, the enterprise version will cost you around fifteen thousand dollars. Furthermore, the premium enterprise version exclusive for large businesses costs more than fifteen thousand dollars per year. On top of that, if you can’t install an extension yourself, you will have to bear expenses in the third-party fees. This serves as an impediment for many looking to start their e-commerce business on Magento, which is otherwise an excellent platform to use. 

Scarcity of developers

Magento has a large community of users, which entails to scarcity of developers at times. It gets difficult to find authentic developers and the reason for that is the complex understanding required and vast experience with the core software. Even more so as Magento has a large system with over twenty thousand files and two hundred database tables. Developers build their skills over time and therefore charge hefty amounts of money for their services for e-commerce development using Magento.

Time-consuming

Magento has a relatively slow loading time compared to other e-commerce development platforms. This makes customization a difficult task compared to other e-commerce platforms. Magento imports the data from other e-commerce platforms at a very slow rate, thus discouraging switching. The flexible architecture takes time to set up and increases the loading time. But this doesn’t apply to all the versions, as only the community version is slow. The other two premium and enterprise are quite fast.

Need for hosting

Unlike Shopify and other e-commerce platforms, you need a dedicated server to host Magento. It should be configured in a server that you or your developer are proficient in. This puts a limit on hosting Magento. Optimization requires a high level of skill set and concrete thinking. This has to be the biggest con of using Magento, as your website can crash given the bulkiness.

You can get spammed while seeking product support

Magento product support is expensive in comparison to WordPress, as consultants and developers charge handsome amounts of money. Official support forum hosts spam because of the lack of monitoring. If you have a problem of your own regarding Magento, you might not get adequate support but can fall prey to spam instead. This shows negatively on Magento, which otherwise holds popularity in the market. 

If you are in need of Magento e-commerce development services, you can get in touch with us.

Frequently Asked Questions

Who uses Magento for the eCommerce platform?

Magento is a popular eCommerce platform used by numerous companies and organizations. It serves both small startups and large enterprises across various industries. Many online retailers, B2B companies, and global brands use Magento for its flexible and scalable features to power their digital storefronts. It's robust capabilities and extensive customization options make it a preferred choice for those seeking a comprehensive eCommerce solution. Overall, Magento has a diverse user base encompassing businesses of all sizes and sectors.

Why choose Magento for eCommerce?

Magento is an excellent choice for eCommerce due to its robust features and flexibility. It offers a scalable platform that deals with large volumes of products and transactions. Additionally, Magento provides extensive customization options, allowing businesses to create unique and personalized online stores. Its rich ecosystem of extensions and integrations enhances functionality and improves user experience. Overall, Magento empowers businesses to build and grow successful online ventures.

Magento is popular for several reasons:

  1. Flexibility: It offers a high level of customization and scalability, allowing businesses to tailor their online stores according to their specific requirements.
  2. Robust e-commerce features: Magento provides a wide range of built-in e-commerce functionalities, such as inventory management, payment gateways, and marketing tools, making it suitable for businesses of all sizes.
  3. Large community and support: Magento has a vast community of developers and users who actively contribute to its growth and provide support, ensuring a wealth of resources and solutions.
  4. SEO-friendly architecture: Magento is designed with search engine optimization (SEO) in mind, allowing businesses to optimize their online stores for better visibility in search engine results.
  5. Multistore capabilities: It enables the management of multiple online stores from a single administration panel, making it ideal for businesses with multiple brands or international operations.
eCommerce Web Development

Don’t Have Time To Read Now? Download It For Later.

E-commerce has revolutionized the business world. It has made it convenient and accessible for everyone to start a business and run it smoothly with the help of software like Magento, Shopify, WooCommerce, etc. The focus of this article will be on eCommerce website development using Magento, which is a leading platform for e-commerce business. It has attained this stature because of the features it offers, but it isn’t devoid of disadvantages. We have put together a list of Magento pros and cons that will help you to decide whether you should choose Magento for your eCommerce business. 

First, we would like to start with the pros

Whether you want to develop an eCommerce store or need well-researched insights on the eCommerce industry, For this, check out our informative articles on eCommerce

Advantages of Using Magento for E-Commerce Store Development

Here are the advantages of using Magento for eCommerce platform development:

SEO friendly

SEO done right is integral to the expansion and success of an e-commerce business. Achieving an optimal position in search engines like Google and Bing is important for the growth of your business. It drives organic traffic for Amazon, Walmart, and other successful marketplaces.  Magento performs well in this department, both for its website and customizable sections. It offers the flexibility to curate individual SEO for different pages including URL, meta descriptions, sitemap, and other aspects. 

Read more on: THE ULTIMATE GUIDE TO ECOMMERCE SEO [2021 EDITION]

Magento offers flexibility

Magento is an open-source platform, but what does that imply? It means that you can modify the source codes as per your requirements and desire, customize templates, and have the desired functionality for your website. Magento is flexible regarding third-party integrations that allow you to perform various functions like importing products and many more. This ensures regular analysis of the website's performance and provides real-time information.

Unique features

Magento offers a wide range of features that sets it apart from other e-commerce platforms. Features like management of different stores, support for multiple languages, multiple currencies, and pricing.

Magento allows you to set individual prices for products depending on the group of customers. You can set a different price for your staff and a different price for VIPs. As mentioned above, the community version of Magento e-commerce development has advanced features that other websites don’t. This serves as the biggest selling point and pro for choosing Magento over other e-commerce platforms. 

Widespread user community

All of the above-mentioned features make Magento the most opted-for eCommerce platform, thus having a large community of users. This extends easy and quick support. You can post a query in the user’s group and can get a quick answer. The large community has inspired me to develop numerous extensions and plugins. Having these support resources at your disposal will allow you to get quick help from the community. 

Magento is mobile-friendly

Considering how most users access websites through mobile devices, a mobile-friendly configuration is essential to the success of an e-commerce store. According to one of the surveys, nearly one-fourth of online shoppers voted in favor of having mobile-friendly eCommerce platforms. Business owners can’t neglect the fact that most users prefer access through mobile devices. 

Magento allows having a mobile site without any inconvenience and gives the best possible user experience to the customers, which has resultantly improved sales and ensured lower bounce rates.

Scalability

Small businesses start with keeping the possibility of expansion in the future. eCommerce websites should be able to handle the influx of sales and products. Some of the E-commerce development platforms aren’t good at handling pressure and might hinder progress, but Magento can handle scalability with ease. Magento can handle up to five hundred thousand products and thousands of transactions per hour. This lets you customize Magento without any constraints. 

Disadvantages of Using Magento For E-Commerce Web Development

Here you can find out the disadvantages of Magento for eCommerce store development:

Relatively expensive than others

Magento for eCommerce platform development is relatively more expensive than other e-commerce development platforms. It has different versions. While the community version is free, the enterprise version will cost you around fifteen thousand dollars. Furthermore, the premium enterprise version exclusive for large businesses costs more than fifteen thousand dollars per year. On top of that, if you can’t install an extension yourself, you will have to bear expenses in the third-party fees. This serves as an impediment for many looking to start their e-commerce business on Magento, which is otherwise an excellent platform to use. 

Scarcity of developers

Magento has a large community of users, which entails to scarcity of developers at times. It gets difficult to find authentic developers and the reason for that is the complex understanding required and vast experience with the core software. Even more so as Magento has a large system with over twenty thousand files and two hundred database tables. Developers build their skills over time and therefore charge hefty amounts of money for their services for e-commerce development using Magento.

Time-consuming

Magento has a relatively slow loading time compared to other e-commerce development platforms. This makes customization a difficult task compared to other e-commerce platforms. Magento imports the data from other e-commerce platforms at a very slow rate, thus discouraging switching. The flexible architecture takes time to set up and increases the loading time. But this doesn’t apply to all the versions, as only the community version is slow. The other two premium and enterprise are quite fast.

Need for hosting

Unlike Shopify and other e-commerce platforms, you need a dedicated server to host Magento. It should be configured in a server that you or your developer are proficient in. This puts a limit on hosting Magento. Optimization requires a high level of skill set and concrete thinking. This has to be the biggest con of using Magento, as your website can crash given the bulkiness.

You can get spammed while seeking product support

Magento product support is expensive in comparison to WordPress, as consultants and developers charge handsome amounts of money. Official support forum hosts spam because of the lack of monitoring. If you have a problem of your own regarding Magento, you might not get adequate support but can fall prey to spam instead. This shows negatively on Magento, which otherwise holds popularity in the market. 

If you are in need of Magento e-commerce development services, you can get in touch with us.

Frequently Asked Questions

Who uses Magento for the eCommerce platform?

Magento is a popular eCommerce platform used by numerous companies and organizations. It serves both small startups and large enterprises across various industries. Many online retailers, B2B companies, and global brands use Magento for its flexible and scalable features to power their digital storefronts. It's robust capabilities and extensive customization options make it a preferred choice for those seeking a comprehensive eCommerce solution. Overall, Magento has a diverse user base encompassing businesses of all sizes and sectors.

Why choose Magento for eCommerce?

Magento is an excellent choice for eCommerce due to its robust features and flexibility. It offers a scalable platform that deals with large volumes of products and transactions. Additionally, Magento provides extensive customization options, allowing businesses to create unique and personalized online stores. Its rich ecosystem of extensions and integrations enhances functionality and improves user experience. Overall, Magento empowers businesses to build and grow successful online ventures.

Magento is popular for several reasons:

  1. Flexibility: It offers a high level of customization and scalability, allowing businesses to tailor their online stores according to their specific requirements.
  2. Robust e-commerce features: Magento provides a wide range of built-in e-commerce functionalities, such as inventory management, payment gateways, and marketing tools, making it suitable for businesses of all sizes.
  3. Large community and support: Magento has a vast community of developers and users who actively contribute to its growth and provide support, ensuring a wealth of resources and solutions.
  4. SEO-friendly architecture: Magento is designed with search engine optimization (SEO) in mind, allowing businesses to optimize their online stores for better visibility in search engine results.
  5. Multistore capabilities: It enables the management of multiple online stores from a single administration panel, making it ideal for businesses with multiple brands or international operations.

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Hareem Mohsin

Written By:

Hareem Mohsin

As the Chief Operating Officer at InvoZone, Hareem Mohsin influences people across various... Know more

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