Table of Contents
E-Commerce Websites – Top Trending Designs In 2020
With the latest technology trends, come changes in habits of end consumers or visitors. E-Commerce websites are no different in this case. Online businesses must constantly adapt to new and trending changes to continue gaining an upper hand in the user experience. It is no secret that a user looking for online shopping spends more time on a website that looks unique, stylish and has out-of-box features. Regardless if you are offering services or products, the way your E-commerce platform is designed makes a difference.
Hence, let’s take a look at the growing trends of E-commerce website in the year 2020:
Trending E-Commerce Website Designs
Interactive Product Display
One of the top trends of website design is making use of technologies like VR, 3D imaging and AR. The increased accessibility of these technologies to small and medium businesses have enabled organizations to develop unique techniques by which they can showcase their products. Here we will take an example of Rimowa which displays a 3D design of their products with a feature for live personalization so the viewers can see their exact product.
Upgraded Social Media for E-Commerce Websites
Social media is an outstanding platform to play your game and check your strength in digital marketing. Now, it is not just a marketing tool; use it to make purchases, sell your products, and find partners and jobs, and so much more. With such great potential E-commerce websites should also make use of this. Remember one thing: User Experience aims to reduce the number of buttons for a user to click while also allowing them to do as much as possible. Imagine a platform where the users do not have to leave their social media pages but they still manage to buy everything and anything from your website. This task is possible in certain social media platforms like Facebook, Snapchat and Instagram. In the case of Instagram, this visual platform is set exactly to cater to the needs of online shopping.
Turn Your Product Page Into Landing Page
In typical E-commerce websites, we generally see a design where the homepage is the focus and then users have to search for the desired products. While this is still a great idea, other unique approaches have come out as well.
Ads on social media and webpages quickly direct the users to the product page, and visitors never have to see the home page. Therefore, new designs now focus more on building unique product pages rather than focusing only on landing pages. Let’s take Limnia as an example who achieved this with their website.
Stylish Shipping Boxes
Take this as a way of saying thank you to your customers new and old. Shipping boxes are just more places where you can do branding of your E-commerce websites. What better way there is to brand your shipping boxes by styling them into something unique and flavourful? The idea here is that the customer receives a shipping box and just from its looks, they understand that it is a package you sent. If you are looking to go beyond this, then try changing the packaging material itself; aim higher and go for eco-friendly packaging!
Unconventional Product Grid
When we talk about an online shopping store, we generally imagine having a squared-grid layout of endless products to scan through. Such a structure and design of E-Commerce websites are now considered used up and boring. It is time you shift to something different and brand new. Let your creativity run wild; choose a mason or tiled layout. Perhaps an alternating sized product cards? The aim here is to stand out from the rest of the market, something which the users will remember and return to as well.
While building or shifting to such trending designs of E-commerce websites, make sure that the partner you are choosing to go along with knows exactly what you want. Oftentimes the platform you imagined does not turn out looking the way you desired. Here, priority should be set to choosing an E-Commerce website developer who understands your requirements, and the needs of your online business.
InvoZone, with its years of experience in developing E-Commerce websites, understands how important it is to connect with customers. One method of doing that is by charming them with attractive features and impeccable user experience.