Importance of UI/UX design for effective website development
According to Forrester Research, a good UI design can raise your website's conversion rate by up to a 200%, and a better UX design could yield conversion rates up to 400%.
Read down below to find out more about the importance of UI/UX design in effective website development.
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Thinking about building your own website? Sounds like a great idea. But are you aware of the importance of UI/UX design for effective website development?
According to stats, 70% of online businesses fail due to bad usability. Other than this, there are many other factors related to the UI/UX design of your website that can either make or break your website. Interested to know more about this? Well, keep on reading.
The Basics of IT
People often get confused between web development, web design, user interface, and user experience. Check out the below mentioned definitions to get a better idea between the difference between them.
- Web development — Web development refers to all the work done behind the scenes to make a website work effectively, load fast, and perform well overall.
- Web design — A broad umbrella category for all different disciplines and skills in the creation and maintenance of websites. Both UI and UX design, as well as other fields, are included under web design.
- User Interface (UI) —User Interface design development refers to the process of improving user’s interaction with an app or website, making it as effective and robust as possible
- User Experience (UX) — User experience is the process of developing and improving the quality of experience of users when they visit an app or website. The UX of a website can either turn the website into a success or failure.
Key Components of UI/UX Design
Read down below to find out the key components of UI and UX design.
Interaction design, also known as IxD, is the process utilized by teams to create websites or app that provide relevant and meaningful experiences to the visitors. It includes incorporating several elements to your website or app including font, sound, colors, graphics, aesthetics, and more. Design is important to create useful websites, we’ll discuss this more later.
Information architecture refers to the process of deciding how to arrange the parts of something in such a way that it’s understandable. In user experience (UX) development, it defines how content will be layered and structured on your website.
As the name suggests, visual design is how the visuals on the website appear to the visitors. It aims to improve the aesthetic appeal and usability of the website or app. It typically focuses on website design elements such as space, images, videos, typography, color, and icons on the website.
Wireframing refers to the process of designing a website at the structural level. It is also used to test the functionality, look, usability, and features of your website before it goes live.
Usability of the website refers to how user-friendly the webpage is to the visitors. A website with good usability is the one that pays importance to key factors of user interface such as an effective design, fast load time, simple operations, unique style, easy navigation, etc.
You might also want to read: A COMPREHENSIVE GUIDE TO UI UX DESIGN
5 reasons why UI/UX is important in the success of any web development
Now, let’s talk about the importance of UI/UX design for the success of web development. Read down below for the 5 main reasons why it is important.
1. It helps increase user engagement on your website
User interface and user experience both contribute to the integration of graphic elements in the website, which allow the website visitors to navigate through the web page. If the visitors don’t find the webpage interesting and engaging, they’re most likely to abandon the website, and switch to one of its competitors.
Whereas, the websites that are visually attractive and easy to navigate help convince the user to stay on the website for longer and check out the goods/services that the brand is offering.
In short, a good UI/UX design means more user engagement, more user engagement turns into potential leads, ultimately increasing the revenue, as well as the brand awareness of your business.
2. It helps builds your brand
A website that focuses on UI UX importance is likely to have happy and satisfied customers. People are always more gravitated towards the businesses and brands that focus on customer experience.
Also, if you allow your customers to have a say, and leave feedback on how you can improve your website, you can pinpoint all the minor problems that your customers might be facing when they visit your website, allowing you to improve your service.
This helps improve your businesses credibility and helps create a good relationship with your customers. This too, helps to improve your business in the long-term.
3. It saves time and money
Investing in good web design and user experience once and for all means that not only will the chances of your customer complaints be reduced, but your website also won’t need frequent changes and updates in the long run.
Making regular changes and updates to your website requires a lot of time and money. However, your time, money, and efforts can be saved and used somewhere else if you focus on effective website development from the start. Hence you should look into user design and user interface requirements for a website beforehand.
According to Robert Pressmen’s book “Software Engineering: A Practitioner’s Approach” “For every dollar spent to resolve a problem during product design. 10 dollars will be spent on the same problem during development and multiply it to 100 dollars or more if the problem had to be solved after the product’s release.” An effective UX designing can save a lot of money in product development.
4. Effective UI/UX design supports SEO
SEO ranking is one of the most important aspects that contribute towards the success of a website. UX design and SEO go hand-in-hand, and are very important in helping the website rank higher in Google search results.
The primary goal of the search engine is to provide information to users in a convenient and fast way. There are several different factors that search engines use to track user engagement.
A good UX design means quick page load speed, mobile responsiveness and a user-friendly URL structure, all of which are counted towards effective SEO strategy.
5. UX design increases the conversions on your website
There are many websites that offer similar services and products. Customers mostly choose the website that offers attractive and easy user experience. As indicated by a study, a well-designed user experience can boost conversion rates up to 400%.
Also, as mentioned above, well-optimized accessibility and usability can have a lot of impact on customer satisfaction. Moreover, a website that pays attention to the importance of UI/UX design can also increase the user’s willingness to check out the products being offered.
Hence, it is important that you don’t underestimate the benefits of user experience design, and hire experienced UI/UX designers to expand your business and increase the rate of conversions.
What is more important UI or UX?
UX and UI both hold a lot of importance in the creation of websites and apps. Since both complement one another, therefore, one can’t be left behind for the other. User interface development without user experience development (and vice versa) would lead to:
- A website that can be navigate easily, but fails to provide a good user experience through visuals elements.
- A website that is eye-catching and provides good visuals, but fails to provide organized content with a short load-time.
In simpler words, UI and UX design are like the two different sides of the same coin. Therefore, both hold the same level of importance when it comes to developing effective websites.
Why is UI/UX Design important for the growth of a business?
If you are creating a website for your business, you’d obviously want it to increase engagement, revenues, and brand awareness. However, all of this can only be achieved if the visitors of your website have a positive user experience.
When it comes to online business success, user satisfaction is imperative. Since the online market is very competitive, you’d want your website to stand out. The website user interface design should be strong enough to grab the attention of your customer, and keep them coming back for more.
Think about this yourself, if you’re looking for goods and services online, would you prefer the one with a website that offers a useful UI design and allows you to quickly get what you’re looking for, or the one that is unresponsive, difficult-to-use, and takes forever to make the purchase? Definitely the second one.
UI/UX is the foundation of an effective website. If you are someone looking to create a great, engaging, and useful website for your business, then it’s crucial that you are aware of the importance of UI/UX design, and the role it plays in website creation.
One good option for businesses is to outsource UI/UX development to experts to ensure that the whole development process is carried put smoothly.
Looking for a reliable UI/UX development company? Get in touch with InvoZone today.