When it comes to web and app development; UI and UX can be two of the most confusing terms, especially for beginners. Since both user interface (UI) and user experience (UX) are usually mentioned together (as UI/UX), people tend to think that the term is referring to the same thing. 

However, user interface and user experience are like two different sides of the same coin. Both are connected in the sense that they make up a website, but differ when it comes to their characteristics. 

Today, we will be looking at what differentiates both. Read down for user experience and user interface design guidelines. 

What’s the Difference Between UI and UX? 

According to Rahul Varshney, co-creator of Foster.fm: “User Experience (UX) and User Interface (UI) are some of the most confused and misused terms in our field. A UI without UX is like a painter slapping paint onto canvas without thought; while UX without UI is like the frame of a sculpture with no paper match on it. A great product experience starts with UX followed by UI. Both are essential for the product’s success.” 

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user experience designer aims to understand the customers journey, which includes understanding customers, target audience, aspects of branding, conducting user testing, defining user flow etc. 

Whereas the role of a user interface designer is to focus on the logos, design, typography, color theme, and the visual design of a website. 

Read down below for more clarity.

What is User interface design?

UI or User Interface design development is the process of improving user’s interaction with a website or application, making it as easy to use and effective as possible. User interface development focuses primarily on the look and design of the websites and web applications 

The elements of a website such as menus, icons, buttons and pages and all other visual elements contribute to the user UI of that website. In short, the main goal of a UI developer is to create a convenient interface, that fulfill the user’s needs. 

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“Design is not just what it looks like and feels like. Design is how it works” –SteveJobs 

Essential properties of well-designed UI 

You can find a lot of information on the internet regarding different design patterns and techniques that can be used to craft websites and apps.

Following guidelines from experts can be very helpful in creating  a good user-interface – but what exactly does a good UI design refer to? Let’s have a look at some of the main principles of an effective user-interface. 

UI-designer

 

1. Clarity 

Where do I find the main menu? If you’ve ever asked this question to yourself upon visiting a website, you’ve probably had to deal with a user interface that was poorly designed. 

If people don’t understand how your website works or how to find the particular product/service they are looking for, they are likely to get frustrated and switch to another website that provides a better user-interface. 

An ideal website design is the one that allows users to navigate easily and smoothly. The elements of the website I.e., icons, menus, search bars, buttons, etc. should be laid out neatly, so they don’t cause any user disruption. The quicker the visitor can get his task done on your website, the happier he is going to be with your service. 

2. Familiarity 

A lot of designer’s design with the goal of making the interface of the website/app ‘intuitive.’ But what exactly is an intuitive design? As far as web/app design is concerned, an intuitive design is the one that can be comprehended and understood instinctively.

So, how do you make your website design intuitive? By making it familiar! 

In simple words, when a user opens your website, he/she should not require guidance on what to do next. For this, it is important that you integrate elements that are familiar to your users. 

3. Attractiveness 

An attractive user-interface is more important than what most people think. Think about it yourself, would you rather enjoy surfing a website that’s plain and boring, or the one that’s enjoyable and appealing to the eye? Probably the second.  

True, this might not be a 100% necessary thing when it comes to UX development, but it can make a lot of difference to the way your customers perceive your brand.

This does not mean one should load their website with superfluous eye-candy, but to merely polish their interface to make the experience remember able for the visitor. 

4. Maintainability 

A good user experience design should offer the flexibility of conveniently making changes to the design when needed, without causing a conflict of interest. 

For instance, if you need to make alternations to the software, or include an additional feature, the process should be straightforward and easy. It should not compromise other features or cause flaws in the overall design itself. 

You might also want to read: THE IMPORTANCE OF USER INTERFACE DESIGN IN MOBILE APPLICATIONS

What is User experience design?

UX or User Experience development is the process of making a website more engaging, interactive and useful. In simple words, it is the procedure of developing and improving the quality of experience of users when they visit a website or application. 

Unlike UI development, UX development does not focus on the visuals; instead, it aims to improve the overall feel of the experience. It focuses primarily on wireframing a website, and structuring all its elements and components appropriately to create the user flow. 

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Vital Elements of Good User Experience 

According to stats, more than 65% of people prefer to read a UX-optimized site over a plain webpage. The UX design is one of the main factors that sets your website apart from the competitors. Let’s have a look at some of the essential elements of a good user-interface. 

UX-designer

 

1. Accessibility 

An effective website is the one that is accessible to everyone including the elderly, blind and disabled. There are a lot of features that can make your website user-friendly for disabled and blind people.

For example, you can include a text-to-speech feature for people who can’t see the content of your website. 

2. Mobile Compatibility 

The number of mobile users around the globe is constantly increasing. Nowadays, users prefer to access websites through their phones rather than laptops. Hence, mobile optimization holds a lot of importance for user experience. 

The mobile app design of your website should be clean and understandable, and should have a quick page load-time. 

3. Product Discovery 

According to research conducted by Klevu, there are usability and accessibility issues with the search experience on 80% of UK ecommerce websites. A lot of businesses are losing revenue due to poor product discovery.  

If users can’t find the product they are looking for; they are not going to purchase it. It’s as simple as that. The products and content on your website should be easily discoverable for a good overall user experience design. 

4. Load Time

Nothing is more annoying than a website that takes a lot of time to load. In fact, slow page load time is one of the main reasons for visitors to abandon a website. Your website should take 4-5 seconds to load, at most.  

Moreover, load time can also affect your search engine rankings. A specific algorithm is used by Google to determine the ranking of a website, and the page load speed is one of the factors analyzed. 

Therefore, you might want to put  in all the effort it takes into reducing the load time of your website.

Takeaway 

Hopefully these user experience and user interface design guidelines can help you differentiate between both; UI and UX, and help provide a better understanding at how both skills are applied.  

Looking for reliable UI UX designers? Get in touch with InvoZone today. 

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