The Elixir Way To Market Your Business

Business marketing can be challenging at times. You need to be creative in how you market. Everything from your advertising to your communication and from your developmental strategies to the frameworks and applications that you embed to align with your current and potential customers needs to be top-notch.

These days, businesses depend on technology to a great extent. When it comes to choosing from the current range of old and new software development solutions and programming languages, finding the right one often becomes extremely cumbersome.

Are you looking to launch your startup or aspiring to establish your business in the right direction and you are unable to decide on a programming language that can help you channel all your development needs? Look no further than Elixir.

This blog is all about doing things the Elixir way. Elixir is a functional, dynamic, and strongly typed programming language. It allows developers to build reliable and scalable software that powers some of the most critical systems in the world.

Read our well-structured Programming Language articles to gain valuable insights to kickstart your project. 

Elixir vs. Erlang: A Brief Comparison:

The addition of fault-tolerant and resilient distributed systems has led to higher programming intricacies. Both the Elixir and Erlang languages offer benefits for creating highly concurrent and readily available systems. Concurrent programming can empower web-based and mobile technologies as well as online affiliations between users and machines.

Elixir is built on top of Erlang but runs on the Erlang VM. The two languages have similarities, but they also have different applications and use cases.

Erlang is more flexible when it comes to databases and frameworks. Elixir is limited in database and framework support. However, Elixir is more flexible when it comes to cloud platforms. The Elixir Programming Language supports many cloud platforms, while Erlang only supports a few.

Contrary to Erlang's convoluted syntax and layout, Elixir development offers a simplified learning curve that makes the fundamentally important functional programming methods more approachable and easily accessible.

Since Elixir development is a relatively new field of programming, the community base is still in the process of expansion, which often makes it a bit challenging at times to find the right answers to questions related to coding as compared to Erlang.

As software developers assess the pros and cons of these two languages, they need to consider the availability and receptiveness of the right framework, software libraries, online tools, and services to create and sustain their software projects.

Both Erlang and Elixir provide synchronic advantages when it comes to programming and development speed, thus ensuring better scalability and quick growth of the products.

Introduction to Elixir as a Functional Programming Language:

Elixir was developed back in 2011, so it has recently hit the 10-year mark in the software industry.

So, what was the thought behind Elixir development as a concurrent programming language? Initially, Elixir was built as a productive and scalable language parallel to Erlang for developing software, applications, and frameworks. Over the years, Elixir has already been successfully implemented in many industries:

• Telecoms
• Banking
• Advertising
• Healthcare
• E-commerce

and more. Thanks to a number of successful deployments, Elixir has been gaining a good reputation as a reliable programming language, perfect for microservices, cloud computing, blockchain products, embedded frameworks, and instant messaging applications.

Elixir as a Programming Language with Immutable Values:

Since functional programming relies heavily on immutable values - this means that once a value is set, it cannot be changed. This is in contrast to conventional programming languages, which often provide the means to change a value after it has been set.

The advantage of Elixir, being a programming language working with immutable values, is that it makes parallel work much simpler as there are no lock mechanisms needed.

We're seeing more and more languages adopt this functional programming concept of immutability, providing alternatives for immutable data types or methods to turn values into immutable ones.

What Makes Elixir Special as a Programming Language?

The Elixir programming language has already built a strong and supportive community across the globe. If you ask a developer about Elixir development, they will most likely list the following:

• It's a new and productive technology, ensuring great scalability and quick response time
• It provides a wide range of great frameworks, software libraries, and tools that are helpful in the product and application-building processes and in incorporating new features.
• The coding process is simple and easy to learn.

However, if you are running a startup business and want to deploy Elixir development as your preferred programming language but are still a bit skeptical about opting for it, here are the top 6 reasons why you should do it today!

Elixir is a modular language. This means that you can easily modify self-contained parts without worrying about impacting the other irrelevant parts. These code-based actions play their vital roles in the bigger model that you have developed, but tasks are equally distributed so they can work independently without disturbing the other frameworks.

In non-modular systems, it’s not always unclear when one or multiple parts will start to impact others. This will lead you to test even the smallest of changes repeatedly. It is quite a tedious task, isn’t it?

Moreover, non-modular systems are time-consuming as the new developers need to familiarize themselves with the intricate code process in order to comprehend it fully. With Elixir development; these issues will be resolved.

Besides being a modular programming language with extensibility, Elixir is also extremely scalable. The language empowers you to start building an application running only one or maximum, with the option of adding more to it, if needed. Together, the servers work as part of a cluster in a distributed environment to ensure high scalability.

Easy and Quick Maintenance and Development:

For those who are looking for a fast development process, streamlined bug fixing, and convenient usage, Elixir is a top choice. As a stable and dynamic programming language, it allows cheap and efficient maintenance without incurring heavy investments in trained developers and software upgrades.

Efficient Safety and Fault-Tolerance Systems

Are you always concerned about the privacy of your online business or startup and always looking around for ways to create and ensure a safe and stable environment to market your business virtually? Then, this is a feature you will love about Elixir.

One of the greatest benefits of the Elixir programming language is that it provides an extensive range of built-in safety mechanisms and standards. This high-end fault-tolerance arrangement makes Elixir-powered apps work efficiently even when there is any occurrence of an online malware alert.

In combination with a smooth bug-fixing process, Elixir developers can immediately manage and deal with the problems to ensure a non-turbulent flow.

Wide Range of Applications and Frameworks:

The Elixir programming language is not confined to any particular niche and can be deployed in a number of projects. Thanks to its broad range of applicability, it can be effectively used to establish functional arrangements for any kind of industry or business.

The best part of the Elixir language is its implementation in complex business markets, including healthcare, for instance, Elixir development in healthcare is a relatively new niche to penetrate, and very few healthcare companies have adopted this language. However, the results were outstanding.

Here are a few companies that are using Elixir in the healthcare industry.

• Whatsapp
• Pinterest
• PrescribeFIT
• Alertive
• Aspire Health
• Babylon Health
• BetterDoc
• Bookwell
• CoverMyMeds
• Medici

— and many more. Furthermore, Elixir development is supported by a number of additional services, frameworks, and structures. A few of them are:

• Ecto
• Phoenix
• Exq
• Mox
• ExUnit

These additional Elixir frameworks and applications boost the productivity and effectiveness of the Elixir language even more.

Enhanced Synchronization:

Synchronicity or concurrency in the software development industry is vital. It is the ability to run multiple processes in simultaneous and independent environments. This is essential for the products and applications to process huge chunks of data in real time.

Elixir development for these products, frameworks, or services ensures a slick and unhindered workflow even when there is significant traffic on your website. Moreover, it also empowers an app to process a large number of requests in the backend, thus ensuring smooth operations through and through.

High-End Speed:

When it comes to high performance and speed; Elixir development easily surpasses Ruby and even Phoenix. Incorporating Elixir into your technology stack will significantly improve response time, speed, and overall performance. This is one of the many reasons that Elixir developers are able to learn it quickly.

Furthermore, the coding process of Elixir code is clean and easy to comprehend; all thanks to an advanced syntax, and it is also structured well in sectioned functions and modules instead of being stacked in complicated objects and categories. This leads to an efficient and phenomenal programming process overall.

Elixir Development for Startups and Businesses:

One of the biggest challenges many businesses face in the e-commerce market is making the right decisions at the right time. If you are thinking about implementing the Elixir programming language into your business; you might be evaluating if it would be the right fit for it or if it will bring more improvisation towards putting it in front of the competitive industry.

Well! You are absolutely justified in thinking this way. However, as a business or startup owner, your choices should not only revolve around the latest market trends. A careful and thorough analysis of your business needs and niche is also equally important, and Elixir can help you with that.

Let’s take a quick look at the kinds of products the Elixir programming language can be useful for.

Implementing the Elixir framework might be the best choice (both strategically and profitably) for projects and applications with diverse features and methods. Elixir Development is great for the products or businesses that are intended to:

• Process large amounts of data
• Require improvised scalability
• Provide quick and easy maintenance and development services
• Handle huge traffic volumes

In short, the Elixir programming language is an ideal choice for all those businesses which are based on building a community via online mediums of today like video chatting, real-time messaging, and simultaneous requests of multiple users at one time. A few of the renowned companies in the world that are using Elixir technology include:

• Discord
• Pinterest
• PepsiCo
• Spotify
• WhatsApp
• Bleacher Report
• Financial Times

Picking the right technology stack for your business is not an easy task, but rest assured that Elixir is on its way to becoming the mainstream programming language of the future.

You can hire Elixir developers who can help your business or startup grow, contact us at InvoZone for more information on laying the groundwork for a successful and collaborative tech venture.