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How to Develop a Successful Real Estate App?

As the mobile applications surfaced, everything became much easier, including buying a house.

So, if you own or run a real estate business - this article will state why you need an app, how to develop one, and the important features you should consider.

How to Develop a Successful Real Estate App?

Some studies show that almost 51% of buyers found a home through the internet, 28% take services from a realtor, and 7% from signages. Based on the above-mentioned stats we can easily conclude that a real estate app can attract a handful of prospects every month. Why? Because they bring value for both the buyers and the sellers, alike.

Buyers can view hundreds of properties through apps and from the comfort of their homes. On the other hand, sellers can seamlessly showcase available spaces, list their features, and upload pictures for potential buyers to view.

Commercial real estate apps not only bridge the gap between buyers and realtors. But they also assist them regardless of geographical or time limitations. If I remember correctly, it is very daunting to physically go, look and scrutinize a suitable accommodation. It takes days, weeks, and sometimes even months to find something that corresponds to your requirements.

But as the mobile applications surfaced, everything became much easier, including buying a house. All customers now need is an app, and a good internet connection to endlessly scroll through the listings.

So, if you own or run a real estate business – this article will state why you need an app, how to develop one, and the important features you should consider integrating into your product.

Importance of Developing a Real Estate App

Value for Customers 

Real estate mobile apps do so much more than just boosting sales, enhancing online presence, and extending your market reach. It not only brings value to your real estate business but also to your customers, in return this value translates into great ROI.

Through the app buyers can easily keep track of all their favorite and available houses. Plus, communication with your business becomes a whole lot easier too. Features like appointment bookings and push notifications about available properties can enhance customer experience too. 

Brand Building 

Creating real estate mobile apps can help build your brand without having to spend heavily on advertisements and billboards. Because an app with cutting-edge features can do the trick itself and enough for creating brand awareness.

User-friendly and convenient features can not only fascinate your target audience but work exceptionally well as a marketing tool. You can use push notifications to lure buyers into buying your space.

Moreover, the majority of people use smartphones to access different kinds of services, which makes apps more noticeable on their screens. This contributes to your brand’s visibility and presence.

Connect with Customers 

Interacting and engaging with customers is the most important aspect of your real estate business. Therefore, a real estate app will help you provide frictionless customer support.

The real-time response will encourage buyers to reach out to you with feedback or queries whenever they feel the need. Quick customer service enhances customer satisfaction and loyalty.

Thus, mobile apps provide a medium, a gateway for your customers and business to connect without losing any high-quality leads. Just imagine responding within a second to buyer’s queries, this kind of response rate will double your leads in no time. 

Competitive Edge 

Now, who doesn’t want to stand out in a highly competitive real estate market? Developing a real estate mobile app will allow you to gain a competitive edge. Your real estate mobile app design will help you distinguish yourself from among the crowd.

You can use all the features and efficient tools that mobile apps offer to your advantage and easily capture a huge chunk of the industry. This competitive edge will offer potential buyers and realtors value and your competitors a run for their cash. 

Personalized Services

With mobile apps targeting your clients becomes as easy as pie. Based on their search history and preferences you can send out time-sensitive notifications and location-specific messages.

Through personalized services and valuable in-app customer data, you can easily identify your target audience and therefore, reduce your marketing expenditures, otherwise spent on running aimless campaigns.

Additionally, you can also make use of GEO listings which makes it easier for buyers to see listings based on their area or locality and help you filter out quality leads.

Different Types of Real Estate Apps 

Before you start developing your app, you should know which types of app compliments your business. Below are 4 different types of real estate apps for your business:

The House Renting App

You can list properties available for rent. Through sorting and filtering features buyers can narrow down their research based on budget, location, and other requirements. 

The Real Estate Marketplace

This app is more suitable for those who are offering properties for sale. Through this app, you can exhibit all the features of the available properties and engage with buyers to finalize the deal. 

Apps for Real Estate Agents

This app is specifically designed for real estate agents working in your firm. Through which they can easily connect with prospects and other agents for document or property management.

The Virtual Property Tour Apps 

This app allows realtors to virtually display their properties through a 360-degree view from staircases to the attic.  It is more suitable for realtors and buyers who are engaging with each other from afar – from different geographical areas.

The Real Estate Investment App

This app is specifically developed for those who are interested in investing in real estate. This app offers all the custom features and information for potential investors to make meaningful investments.

Important Features of a Real Estate App 

    • Registration – for customer onboarding. This is where customers familiarise themselves with the app, its functionalities, and the value it brings.
    • Interactive map functionality – enable buyers to see the listings in their area which makes the house hunt easier and saves time.
    • Camera access – allows virtual tours which are incredibly helpful considering the pandemic situation. 
    • Profiles/accounts – both realtors and buyers should have their accounts through which they can access their history based on different parameters. 
    • Listings – a complete database of available properties, along with their profiles, pictures, and owner Infos.
    • Agent listing – this is very important for effective communication between potential buyers and agents.
    • Filters – listings should be categorized based on their features plus a filtering option to narrow down the research.
    • Favorites or wish lists – potential buyers should be able to add their preferences into a wishlist to refer back to. 
    • Appointment booking – this option should be available to both buyers and sellers for effective meeting scheduling.
    • Push notifications – to help buyers keep track of new listings, property updates, or prices changes.
    • Price/mortgage calculator – this is important for real estate agents especially when they determine the appropriate loan. 

Key Takeaway

Developing a real estate app is probably the most rewarding and valuable solution for your real estate business. Many software development companies are offering their services to build a cost-effective app.

But the best real estate app design and development put you at the forefront of the property market, helps you attract and retain customers, and enhances the overall experience.

Therefore, a scalable and flexible real estate mobile app is important for achieving your goals and not everyone understands your ideas as we do. So, contact our mobile app development experts for a customized solution today. 

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