Importance of Mobile App Development for Small Businesses

Stats show that an average mobile phone user has about 80 apps on his/her phone and uses around 40 each month.

Mobile apps are a boon for businesses. Let's have a look at how small businesses can benefit from their use.

Importance of Mobile App Development for Small Businesses

According to Statista, mobile apps are expected to generate more than $935 billion in revenues by 2023.  Mobile app development market is growing faster than a beanstalk. However, some small businesses are still skeptical about whether or not they should invest in a mobile app.

The question is “Why create an app for your business when you already have a mobile website? “Well, that’s exactly what we’ll be talking about in this article. Read down below to find out the importance of mobile app development for small business.

Mobile Is King 

Mobile phones are not only a gadget for texting and calling like they used to be before. Today, they can be regarded as one of the most important marketing tools for businesses. Why? Because, these small hand-held devices are the bridge between sellers and consumers. 

According to Statista, there are more than three billion mobile phone users around the globe, these stats are expected to further grow by several hundred million in the next few years. 

smartphone users from 2016 to 2023
Source: Statista

More than 230 million U.S. consumers own smartphones and 79% of smartphone users have made a purchase online using their mobile device in the last 6 months.

The demand for mobile app development services has further boosted since the pandemic began. With lockdowns imposed and shops closed, consumers have no choice but to order goods and services online. 

Stats show that mobile app downloads have increased to 23.3% since the pandemic began. 

Source: Sensor tower

The key takeaways are: 

  • Consumers are relying more on their mobile devices to shop for goods and services. 
  • The key to conversions is proximity — It bridges the gap between offline and online marketing. It is possible for businesses to meet customer needs more effectively through geotargeting. 
  • Mobile marketing is the key to assisting current and future customers, lead generation, and increased revenues for both; big and small businesses.


Does my business need a mobile app if it already has a mobile website?

Back to the question, “Does my business need an app if it already has a mobile website?”  Well, it all boils to the customer’s needs and preferences.

Since majority of customers find it more convenient to shop through mobile apps, it’s wise to add value to your customer and ensure a good experience for them.  Let’s have a look at the benefits of having both; mobile apps and mobile websites.


Mobile apps— Improved performance for privilege customers

Compuware mobile app stats show that consumers are completely in favor of mobile apps these days —mobile apps are 85% ahead of the mobile websites, because they are more convenient (55%), faster (48%) and easier to browse (40%). 

Since mobile apps are known to provide a better mobile user experience, they would benefit your business more as compared to only having a mobile website.

Apps are easily accessible and downloadable. Also, there are some apps that don’t even require you to be connected to the internet for use. The benefits of mobile app development for small businesses are limitless. We’ll be talking about some of them in the next section. 


Mobile website — Better engagement for new customers

Yes, mobile app development for small business can work wonders. However, this does not mean that mobile websites should be neglected. In fact, for competitive edge, it is recommended for businesses to offer both; mobile website, as well as a mobile app for better flexibility.  

A responsive website allows both iOS and Android, and any other mobile OS users to interact with your business with a similar experience. 

 A smart strategy of increasing your customer base is to attract new customers through your mobile website, convince them to download your app, and offer loyalty programs, discounts, and push notifications on the app to improve customer retention. 


Importance of mobile apps for small businesses

There is a lot of untapped potential that your business can tap into with the use of mobile apps. Let’s have a look at the advantages of mobile apps for business.

 1. Mobile customer loyalty programs

Loyalty programs are a great tactic to increase customer retention rate of your business. 

Customers are always drawn to the brands that make their customers feel recognized and special. Loyalty programs that are well-thought and deliver value to customers can attract new customers, and retain the existing ones.

Another way to go about is to offer exclusive deals and downloads when someone downloads your app. To make your loyalty program more effective you can include features such as referral marketing and visual commerce. 

2. Improves brand recognition  

Research has shown that an average British individual check his/her phone at least 10,000 times a year. These stats clearly indicates the importance of mobile app development for small business.

Think about this yourself, if a person has your app downloaded on their phone, they’re going to look at your businesses logo every time they glance at their phone.  

Other than improving your brand’s recognition, you can also nudge your customer to open your app by sending push notifications. The more your customers are going to be exposed to your brand, the deeper the connection they would have with it. 

3. Boosting sales & revenues  

The goal of every small business is to grow — Grow its revenues, customer base and size. As show above, nowadays, customers love the convenience of shopping from their mobile apps, rather than visiting stores physically.

With the rise in online shopping amid the pandemic, now is the best time for your business to consider opting for mobile app development services.

Most of the times, small businesses are a little hesitant to get a mobile app built, because they are not sure if it’s worth it, or not. The thing is, the cost for mobile app development does not need to exceed your budget.

It is possible to get small business mobile apps developed on a tight budget. Also, your business can also earn from the app in the long-run through in-app advertising. 

You might also want to read: How mobile apps are transforming the travel and tourism industry

4. Unique services and payment  

Every business differs in nature and the type of services it offers. Hence, each app needs to be built according to the need of the company.

With custom mobile app development services, it is possible to get a mobile app built according to your requirements specifically. You can offer features that are totally different from those of your competitors to stay in the competition. 

Also, you can enable your customers to pay through their method of choice. It’s always a good idea to include as many payment options as you can to ensure customer satisfaction. 

5. Customer data collection 

Customer data holds immense importance for businesses. It is possible to collect consumer data through mobile apps.

For instance, you can check at which geographical location your app is being used the most, or what do your customers prefer to shop for.  

In short, the consumer shopping pattern can help you study your customers’ needs and preferences. This data can be used by you to improve your businesses’ performance, target the right audience, know what your customers are actively searching for and much more.  


The benefits of mobile apps for small business are truly immense. Small businesses need to adapt to new changes if they want to compete and build a good reputation in a highly competitive market. It’s certainly not easy, but it’s not impossible. 

Considering that the use of mobile apps is only expected to increase in the future, it’s best that you build a mobile app right now so you can reap benefits in the years to come. Looking to hire mobile app developers for small businesses? Get in touch with InvoZone today for mobile app development for small business..