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The global eCommerce sales reached 3.5 trillion U.S. dollars in 2019. Some experts predict that by 2040, 95% of all purchases will be via eCommerce.
If you have a physical store consider building your online presence too. e-commerce solutions cost relatively less and you can sell across the globe.
eCommerce website development isn’t that easy if you’re clueless where to start. However, you can always build a custom eCommerce website without spending much time, money, and effort. Below are some tips and tricks to get your eCommerce website up and running in the quickest and most professional ways. It will also help in marketing and future SEO optimization for your eCommerce solution.
How to Develop an Ecommerce Website?
With the right knowledge and tools, you can develop a robust eCommerce platform. We will discuss the tools and techniques in this blog:
Purchase a domain name
Having a domain to represent your business is the basic step in eCommerce web development. You need to purchase a domain that serves your business identity. You can purchase a website domain form sites like GoDaddy, HostGator and Bluehost.
Hire web developers
To launch your website in a relatively shorter time and a professional manner finding an eCommerce web developer is important. However, it’s crucial that you do your vetting. There are many eCommerce outsourcing companies offering website development services. After finding a reasonable prospect, schedule a meeting to discuss your requirements. However, there are few things you need to ensure before outsourcing an eCommerce web development project:
- Get a timeline from developers for how long they think your website will take to launch.
- Make sure they focus on UI/UX design to ease the customer journey
- Check if they have a graphic designing team to custom build logos and images that align with your platform.
- Be sure to confirm if the team has experience building websites on the eCommerce platform of your choice.
Oftentimes, entrepreneurs move forward with web development companies without checking if they are the right fit for the business and this results in a halt in website development even before starting. You can learn more about: web development and designing specialists.
Select Ecommerce and web hosting platforms
While you may get an eCommerce website designing service without using any platform but to save time and money select a popular eCommerce platform. You can use Shopify, WooCommerce, Magento, or BigCommerce. Most web developers are familiar with these platforms and can easily integrate payment processing, plugins, etc. to your website.
Here’s a quick guide to eCommerce platforms help you find the suitable one:
Shopify is among the top eCommerce development platforms. It offers multiple features that help in developing a sustainable online eCommerce store. Using Shopify you can sell products across different social platforms such as Facebook and Amazon.
With BigCommerce, we can get our product online in minutes. It makes changes on websites and launching new products easy. It let businesses handle operational complexities with an easy to use platform.
Magento is perhaps the favorite tool of developers. It is preferred across the globe to build online stores. This may be due to the features it offers such as integrating advertisements, analytics, and content creation.
It offers many out of the box functionalities to save time and automate things such as adding or removing products, tax calculations, etc. If you already have a WordPress website you can add woocommerce in just minutes.
Find an intriguing website template
You can use free WordPress themes available online. However, to give your eCommerce platform a premium look you can purchase themes from ThemeForest. Find a layout that resembles the feel and look you desire for your eCommerce store.
These templates help you save money and time to build your website from scratch. Many developers say that the customization process is time-consuming and frustrating. So, if you can find a suitable theme, you can save yourself from unnecessary tasks.
Customize your template
Once you decide on the template, it’s time to customize it. If your theme needs changes such as font size, style, color, etc., do it yourself or tell the requirements to developers.
Add products to the catalog
By now your website should be all set with the basic things covered. The next step is to add products to the catalog for website visitors. If your budget allows, hire designers to enhance product pictures and descriptions since you don’t want your customers to revert. You also need to optimize your product descriptions for ranking better in search results. Do your research on SEO or search engine optimization. For reference, Backlinko is a great platform.
Get a payment gateway
Ever wondered why payment gateways are important for eCommerce websites? Payment gateways allow online stores partnering with credit card companies for online transactions. These gateways assist in converting customers into buyers. The eCommerce development tools make it easy to integrate payment methods of all kinds.
Set up Google Shopping Campaign
We’ve focused on building an SEO presence in the eCommerce development process because it’s a myth that the SEO of your website starts after getting it online. You need to bolster your SEO while the developer is building your website.
However, some things can not be completed until the site is fully functional and ready to launch. When the website is in the final stage of development you can set your Google Shopping Campaign to make sure your product images pop up when users search for the relevant keywords.
Testing the whole website
Before getting your website live, do extensive testing. Many eCommerce outsourcing companies also provide website testing services to ensure that everything is working well. Any problems could result in a bad user experience that will strangle your sales. Better get your website tested before publishing online.
Make your website live
Now after all these steps it’s time to make your website live and start selling online.
Summing it up
The eCommerce website development process requires some time and extensive research but the results will be satisfactory. With the help of this guide, you could easily get yourself acquainted with eCommerce tools or could even hire eCommerce web development services from outsourcing firms.