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In the field of IT, web development, software, blogging and freelance perhaps we all must have come across the term: Search engine optimization, or SEO. To be short, yet fair, this is a combination of methods by which a website or an application becomes easier to find on different search engines like Google, Bing and Yahoo. These are the search-friendly websites, and these are the ones that you see in the first few pages of a typical Google search. Just by implementing the necessary strategies of SEO, a web design company can increase its game of building products for its clients. By building your client an opportunity to find more business, not only you are promoting them, but also promoting your services. When it comes to web dev, we suggest that SEO should be done right from the very beginning, rather than later.
Although SEO strategies can be implemented at any stage of the web development process, the fact that starting late can stack up an optimizer’s work has the potential of causing errors and other complications. Most often, the complications come from the design end. How the flow of the content and the page design is set holds key importance in SEO. This is why web development strategies are always encouraged to bring on an SEO expert in discussions during an initial part of the development process.
We have gathered some of the useful tips that beginner SEOs should look out for to develop a product that not only runs great but also appears on top of the search results.
Web Development Guide for Great Optimization
Focus On The Page Structure
Web development is more than just building a product through sheer force of programming skills and tools. A little consideration of the SEO side can be helpful and increase the rating of your work. The pages should be designed in such a way that they contribute to on-page time and reduce bounce rates. This is possible through a brilliant UI UX and high-quality web design.
Content Strategy & Structure
Regardless of which website you are building, think about how you are going to display and advertise products. One of the common strategies is to make a blog page and fill it with interesting posts. Talk about different aspects of your business and make sure that you are using the right keywords to index them on search engines. It is even better if you understand your target audience and outline the content strategy that you are going to put up for them.
Next, think about the structure of your website during initial web development plans. Know that websites should have a concise and logical structure which is easy to view for the audience. If you have a clear structure, then even Google will index your pages, crawl through them and then create site links on your behalf. These mini links will serve as additional options for the audience who are looking for specific pages of your website.
Short, Meaningful Title Tags with Keywords
Title tags, as their name implies, are the title of the pages your search engines display in their result. The way they display the Title depends on how your web development strategy works. Usually, title tags should be within 65 to 75 characters only for Google. They can be longer or shorter as well. However, this range is set after looking at the average screen size of most devices (desktop and mobile). Longer titles will show continuation marks (…) which decrease a page’s view since people do not want to click on a page to see its full title. Finally, make sure that the title that you are using contains the keywords you want to rank your web page for. It is better if you start your title with your keyword, but it also works if you include it in the first few characters. However, do not flood 75 characters with keywords. Instead, build a title that is easy to read, makes sense, and tells the audience what the page is about.
Meta Tags and Descriptions
A meta description is a short description of a particular web page which search engines show below the Title Tag. This description usually contains keywords and holds further insight into the web page. Google displays the first 155 characters of the meta description before it adds the continuation marks. Make sure that even if you are adding keywords, the description is readable, makes sense and is within the limit. However, it will also work if it is not, but it would not be of human-friendly nature.
Web Development works also have to keep in mind the Meta Robot tags. These are tags by which you can control the behavior of search engines on each page. Some of the tags are as follows:
Technical Aspects Of Web Development
After moving past the content, or textual, side of web development, web design companies should also think about the technical side. Some higher-level SEO techniques can make your web dev project rank higher in the search results.
Mobile-Friendly and Responsive Design
The idea behind SEO and great web development in the first place are to construct a product that is readable for all kinds of audience. When we take this into account, we should also consider all kinds of devices this audience is using. Make sure that your web dev product sits comfortably on all desktop and mobile screen resolutions. This is now especially important because Google now applies indexing for mobile users before the desktop. Moreover, over 50% of Internet users are connected through mobile.
Optimize Your Loading Speed
According to statistics, users give an average of three seconds to web pages to load fully. They hit the back button after this, and there goes the chance of selling anything and eventually increasing your bounce rate. Make sure that during web development, quality of the website also accounts for the loading speed and enough work is put in to improve it within the acceptable range.
Use Secure Channels
Google loves checking out HTTPS websites more than HTTP. It even ranks them better, giving an advantage to such platforms. Security is Google’s and other search engines’ top priority now and they show it as well. Google aims at improving Internet security and keeping hackers away. Therefore, it always encourages web design companies to strive for secure and encryption-based channels. In return, it rewards them by giving a better index on its search result.
As you might have noticed, our basis of SEO and web development falls mostly after analysis on Google’s algorithms. This is because Google is the most popular search engine in the world, thanks to its Android and Google Chrome products. Building a website should not be a work-intensive project if everything is planned out right from the beginning before they lay the first brick. Similarly, if the SEO of a website is taken into consideration from the very beginning, web development will also turn out smoothly. Since this is one of the most efficient ways of marketing your website organically, it not only saves your marketing budget, but it also yields a considerable result which can continue even after your marketing campaigns end.