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11 Top web development trends to look for in 2021

Read to learn what will be trending in website development and design in 2021.

Also find insights on future website development trends

11 Top web development trends to look for in 2021

Back in 2002, Stuart Morris developed slashdotslash.com, the world’s first single-page web application. This inspired web development trends and the origin of frameworks like Angular, Node, React, etc. Innovation in web development ideas hasn’t seen a halt and new trends and technologies are introduced every day that make websites more dynamic, interactive, and fast. 

This leads us to why developers should keep up with the latest website development trends and what makes it so significant. If you’re someone who wants to learn the top web development trends of 2021 then keep reading this article. 

We will start with the most familiar and upcoming web development trend of this year.

The dark mode experience

You all would have come across or experienced this emerging trend in website development. The dark mode experience has gained popularity globally and will be trending in the upcoming years as well. The dark mode is more accessible and easy on the eyes. It works better during daylight— causing less strain on the eyes and thus is more comforting in use. Dark-themed websites don’t need brightness and thus reduce battery drainage. They give off a stylish UI design with all the other appealing features.

Tech giants like Facebook, Twitter, Instagram, Google, and Reddit were the first few to opt for this and this will be one of the top emerging technologies of 2021.

Dark mode for social media
Source: reddit.com

Voice search optimization

Voice recognition technology has taken the center stage in the latest web development trends. Amazon, Apple, and Google have launched their smart speakers in consideration of this evolving trend. Web developers are aiming to develop websites that will work perfectly for people with hearing and sight impairments. 

In 2021, it is estimated that globally the market for smart speakers will grow by 21% making it up to 163 million units. Speech recognition with AI assistants like Siri and Alexa has made this revolution possible. People opt for voice search more than typing as confirmed by Adobe Analytics, a staggering 47% rely on voice search. It is safe to say that voice recognition is a growing trend and should be put to use to increase reachability and improve the user experience. Companies, especially eCommerce websites, are making use of the voice feature in 2021.

Progressive web applications

PWA is an advanced website technology used by reputable organizations. It offers smooth working, less loading time, and a linear user experience. The concept isn’t all that new and has been around for quite some time. It is impacting the web development trends in 2021 as it has made it to this list. PWAs are popular for their accessibility and reliability, as they can be accessed through any device from anywhere. You don’t have to download a separate mobile app to access it. For example, if you have come across the Uber application, it uses Progressive web app development to grant a linear and smooth experience. It allows users offline access with all the features of the native mobile app and is leading the web app development in 2021.

Read: 5 Features to Enhance your Progressive Web App

Accelerated mobile pages (AMP)

AMP technology is akin to PWA and is one of the emerging technologies in web development.  The idea behind this is to provide users with a seamless page experience to keep them hooked to the site. The different feature is the open-source plugin recently developed by Google and Twitter. AMPs are optimized pages that operate fast and have a convenient yet basic design, unlike full-scope web products. The pages become mobile-friendly and increase the readability of the content. Plugins like AMP allow users with different internet speeds to access the pages and are making the internet more user-friendly. It allows companies to save costs on UX while increasing their reachability. This will put small and niche-oriented products in competition with market leaders. 

Single page application (SPA)

The technological advancement in web development calls for an end to outdated approaches. The 5G and high-speed internet standards can help get rid of the server-downloaded pages from any click on the page. JavaScript led to the rise in popularity of the SPAs because of the web application-like experience. Google pages like Gmail, Google Drive, Google Maps, and social networking platforms like Facebook, etc. This trend will continue and all the functional websites are expected to transition. 

What has made SPA integral to web development in 2021? Most developers opt for SPA because it operates fast and thus has more chances of holding the user’s attention than any other technology. SPAs are more informative than regular sites and keep the users engaged. Single-page sites are better equipped and can work without server-side codes infused with API technology.

Enhanced user experience with Augmented Reality and Virtual Reality

The inclusion of augmented reality and virtual reality in the website development world has brought a significant change. According to the research, the industry of mixed reality will grow beyond $9.982 billion by 2024. Industries like tourism, architecture, and the retail industry are employing virtual reality technology to allow users to get a real-time experience of a product before making a respective purchase. For instance, beauty brands like L’Oréal and Nyx are using virtual reality technology to assist their customers in making the right purchases.  

The pandemic has pushed the world to work from home and now that most companies allow employees to work from home, websites like Spatial are offering virtual meeting rooms where you can interact with your coworkers. Other websites will soon be catching up to this emerging technology for web development.

Virtual reality and augmented reality technologies work fine with mobile apps, but  WebAR technologies make it possible to experience it on web browsers. It lags in speed and cross-browser compatibility, which will come with improvements over time. Augmented reality technology has a promising future in web development ensuring consumer convenience and comfort. 

Spatial virtual meeting rooms
Source: Spatial.io

                                                               

Artificial Intelligence-powered chatbots

How will bots be trending in web development? It is expected that bots will become self-learning and will respond according to users’ particular needs and requirements. The 24/7 bots will replace support managers that will save companies the cost to hire managers. Tech giants like Facebook Messenger, WhatsApp, and Skype are already using chatbots and other B2C companies are following the lead on this. A bot can be integrated into PWA, regular websites, mobile apps, domestic and professional equipment developed by a professional company. 

The rise in the use of bots will impact web designs, especially UX one’s. AI and machine learning resulted in demands for virtual assistant designs, which are more about useful sound designs than mere visual experience. The AI-based bots have 24/7 problem-solving potential, deep consumer behavior analytics, and an immersive, human-like experience. This particular trend will be one of the top web applications trends because of its increased popularity and usability. 

Web development trends artificial intelligence

Mobile-first development approach

User experience has proved to be the most significant aspect for businesses to retain customers. 74% of the customers return to a website if it’s mobile-friendly and optimized. This is to point out the potential of the mobile-first approach and if you think otherwise, then you need to rework your strategy. Mobile phones have revolutionized and transformed the way humans lived and interacted with others. People are dependent on technology to run their daily life errands and that is why it is important to think about the adaptability of web technology for both desktop and mobile. 

Google’s Core Web Vitals update has started considering page experience as the ranking factor on search engines. This should be enough of an indication of the importance of the mobile-first development approach and what makes it one of the top web development trends in 2021. Also, checking the uniformity of a mobile website across different devices can be challenging, thus developing a strategy for a seamless experience across other devices is very important and tools like  LT Browser can help with the mobile web development process. 

Automation testing

Most web development trends are aimed at achieving two things: better user experience and minimizing the costs subsequently. Automation testing is employed to achieve the second goal. AI and machine learning have been helpful in building complex projects with a team of a few experts, while product automation confirms if the product is ready for development or not. 

This approach empowers the development team by conducting test cases and learning from them to reduce the costs, estimated at 20 percent and reducing the test cycle period. Simply put, test automation will give you a better product at a significantly less cost.

The digital market is extremely competitive and if your products are time and cost-efficient then you will lead the competition. This makes test automation technology a popular web development trend in 2021. 

Serverless architecture and seamless applications

Serverless architecture is the result of exploration for the possibility to avoid system overloading, loss of data, and costly developments. With the support of major vendors like AWS, server-less algorithms were built as part of the cloud-computing execution model. This implies that regular servers can be replaced by clouds that manage machine resource consumption. Trends concerning serverless architecture are effective in minimizing development and support budget, apps with flexibility potential, and more internet-sustainable apps. The technology is based on function as service usage. 

What dictates its usage in 2021? To answer what makes it a trend, the technology will be actively used for chatbots, IoT apps, products with complex backend requests, and APIs. The tasks that are most common to serverless technology are downloading files backup, notification delivery, and object export. AWS (AWS Lambda), Google Cloud (Google Functions), and Microsoft Azure (Azure Functions) will be the major service providers in 2021. 

Cyber Security in web app development

This is one of the most important trends in 2021 and the future as well. The risk of cybersecurity threats is increasing with emerging technologies and dependency on technology. Q1 2020 saw a vertical rise for DDoS attacks, making it more than 248% compared to Q1 2019. The customers acknowledge this emerging threat and want companies to put stringent security measures in place to keep their personal information secure and safe. The health, retail, and financial industries store sensitive and personal information of customers and are prone to security attacks, they should focus more on security measures to keep the data safe. Companies should invest in the security features of their website and use appropriate SSL certificates. Websites with decent traffic should follow the required security standards and conduct security audits regularly.

Abstract art compositions

Abstract shapes comprising geometric primitives like squares and circles tend to come across as simple and minimalist. The web designers are changing the perspective on these in 2021 by incorporating them in a manner that makes them complex and sprawling, exuding freedom and a new narrative. 

Conclusion

We came up with a comprehensive guide on the emerging web development trends that you need to incorporate into your websites to stay at par with the market competition. If you require web design and development services, you can contact us to get consultation and services that will relieve you of the tension of creating a website that checks all these trends boxes.

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