If you are looking to redesign your website, beware there are many factors that can result in high cost and unsuccessful attempt to redesign your website and get more business. There are numerous redesign cost variables that impact the website design (hourly rates, custom vs template, etc.). Our team comes across a lot of clients with either an exact number in mind or without any idea. So, I have provided a price range along with the four factors you should consider for a better website redesign.
Website Redesign Price Ranges
As we discussed above, a combination of several factors contributes to fluctuation in redesign cost.
- Provider’s expertise
- Website’s size
- Cost of provider or agency
- Approach (custom or off the shelf)
The website redesign developers and agencies will have different answers to these questions, which results in a cost range between $500- $10,0000+. So, to provide you a guide, I have outlined some general price ranges:
- Off shelf template like Squarespace, WordPress, etc.): without expert help costs: FREE to $500
- Pre-built template, with customizations, can cost you between $100 – $12,000
- Freelance website’s redesign cost for both template and custom ranges between $500-$10,000
- Custom website with and without CMS costs: $5,000 – $100,000+
Note that these price ranges do not include marketing, ongoing support, or hosting services. Consider double-checking whether your partner provides additional services or not.
With your budget range in mind, let’s look into how these three factors below influence website design greatly.
1. Number of Unique Page Templates
5-10 years ago, almost all the pages on the website used to look pretty much similar, asides from the content on it. But now, most websites have at least 3 unique pages layout to better accommodate their content and multiple audience types. Let’s take SaaS providing companies for example and count the number of pages top SaaS providers generally have:
- General Information about the company (About Us, Our Mission, History, etc.)
- Solutions/Products Listing
- Industries Listing
- Helpful Resources (Guides, Blog, Case Studies)
- Contact Page
Looks like pretty much, isn’t it? But if you research, top businesses in the SaaS industry, you’ll see a prominent difference in general page templates. This needs perfect wireframing, design, development, and quality assurance – ultimately resulting in a budget increase for every potential template.
2. Custom or Off The Shelf Website Redesign Cost
When redesigning your closet, you choose between building a custom closet or purchase the already built one from the market. Similarly, redesigning your website functionality leads to the selection between off-the-shelf and custom website redesign. Sometimes, there are plugins or tools available to suit your needs, while other times you need a custom solution. The team has seen underestimating costs of developing functionality as the most common mistakes businesses usually make.
Even though there are a lot of free plugins and solutions available, don’t assume there is a solution available for little to no cost. Keep in mind to research – installation and configuration, when using the pre-build plugin. Generally:
- Plugin purchase w/configuration costs: Free-$2000+
- Individual custom feature cost ranges from $200-$10000+
3. Time is Money
Expert agencies, designers, and web developers have a lot of experience and typically a well-defined process. They have work on numerous projects when it comes to website redesign and they are well aware of the challenges. Usually, while working with the expert web development agency costs is high but it brings good outcomes. Because they can be more productive for the hours billed. This gives you more bounce for the ounce.
Most organizations usually look at hourly rates but skill and effectiveness are the real influencing elements of the website success. Regarding the best timeline of your website redesign, the ‘fairly aggressive timeline” is most efficient. Generally, it ranges from 4-12 weeks.
To keep the project consistent both sides should meet the deadlines. This in turn reduces the total cost and time spent on the project. Top-notch agencies normally emphasize direct interaction between the resources & client to reduce the communication gap. They normally use advanced communication and collaboration tools (Slack, Skype, Zoom, Google Meet ) to make this interaction more productive
When calculating your website redesign cost, consider a high-level budget range. This will help in selecting the resources you need. Then consider the number of unique pages your website needs, the approach fit for your website redesign, and the experience level your project needs.