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According to stats, there are more than 24 million ecommerce websites present on the internet, and more are being created every day. However, not all of these websites are successful.
There are a lot of factors that need to be considered in order to build an effective website. At times, even the smallest ecommerce mistake can cause bigger problems in the long-run. However, with proper planning and execution, these mistakes can be avoided.
Today, we will be looking at some of the common ecommerce mistakes to avoid.
Top 5 ecommerce website development mistakes to avoid
Read down below to find out more.
1. Choosing the wrong eCommerce platform
The very first ecommerce website development mistake on the list is the most popular and basic one; not choosing the right ecommerce platform.
A recent study by Forrester shows that most of the ecommerce businesses are not happy with their current ecommerce platform and are hence looking to migrate.
Every ecommerce business wants to choose an ecommerce web solution that is robust, scalable, and supports multiple business models. However, a lot of businesses succumb to deceptive sale tactics used by ecommerce solution vendors.
Why is it important to choose the right solution?
Not choosing the right platform can lead to several issues such as revenue loss, security issues, less conversions, bad customer experience, and much more. Also, shifting your platform to a different one later one requires a lot of extra time, cost and effort.
Make a list of the ecommerce website features your business requires according to your business model, and the type of design you want for your website. Both of which will ultimately help you choose the right ecommerce platform based on your ecommerce model.
Some of the important factors to consider while choosing an ecommerce platform are:
- Type of products you will be offering
- Budget constraints and business scalability
- Type of tools you would need for website development
- Mobile and SEO friendliness of the website
2. Ignoring the importance of SEO optimization
A lot of online businesses don’t realize the importance of search engine optimization, until they dig into the reasons for their website not receiving traffic. A website that is not SEO optimized is likely to become obsolete in no time. However, this common ecommerce mistake can be avoided easily.
On-site SEO is important because it allows your website to appear in Search Engine Results Page (SERP) features. Also, customers are more likely to click on the websites that appear on the first page of Google search results.
Why is SEO important?
According to Backlinko,“The number one result in Google’s organic search results has an average CTR of 31.7 percent. The number one organic result is 10 times more likely to receive a click compared to a page in number 10 spot. . . On average, moving up one spot in the search results will increase CTR by 30.8 percent.”
The only way you can make your website climb up in the search rankings is if you are making proper use of Seo strategies. Therefore, search engine optimization should be on your priority list when it comes to ecommerce mistakes to avoid.
Here are some ways to rank your e-commerce website:
- Research and target the right keywords for your service
- Make use of catchy title, headings, and meta descriptions
- Check the loading speed of your website
- Create an attractive ecommerce website design
- Make sure your website structure is usable
- Analyze your competitors and look at the SEO strategies that are helping them rank.
3. Poor filter options and difficult navigation
Poor filter options and difficult navigation are two of the most popular technical issues in e-commerce websites. These small avoidable mistakes made by ecommerce companies leads to higher bounce rates and cart abandonment.
According to research conducted by Klevu, there are usability and accessibility issues with the search experience on 80% of UK ecommerce websites.
How can this mistake be avoided?
Ecommerce websites that are easy to navigate and provide search options for quick product search are always preferred by customers over the ones that are difficult to navigate.
Think about this yourself, would you rather check out a website that is easy to use or the one that would take you a lot of time to figure out.
User interface is extremely important for good customer experience. Therefore, it is important that you ask the ecommerce website development company you’ve hired to keep the interface clean, simple, and usable. Also, the more filter options you include; the better.
A few ecommerce website features that can help are:
- A Call to Action (CTA) button
- A search bar on all pages
- Filter options according to product name, brand, price range etc.
- Drop down menus
4. Complicated checkout process
Have you ever visited a website and abandoned it later on because the checkout process is too complicated? Frustrating, isn’t it? Surprisingly, this is also one of the most common errors you see with eCommerce websites.
Not only does this result in the loss of a potential customer, but that customer is also likely to warn other people about not wasting time on the website.
How to provide a convenient checkout process?
A convenient checkout process is one the best characteristics of good ecommerce website. Therefore, try to make your websites checkout process as short and easy as possible.
Furthermore, customers will also avoid purchasing from your website if you don’t offer their choice of payment. Hence, you should include as many payment methods as possible to further improve customer satisfaction.
Some of the most popular payment methods include:
- Credit/debit card payment
- PayPal, WeChat Pay, AliPay, Union pay etc
- Masterpass, Visa Checkout
- Pre-paid-card, gift card
- Cash on delivery
You might also want to read: Quick guide to ecommerce website development
5. Doing everything yourself
This a pitfall faced by a lot of ecommerce business out there. Yes, building your own ecommerce website yourself sounds like a nice idea if you’ve got the perfect design in your mind. But, do you think it would work perfectly in the end?
Why should I hire a professional ecommerce website development company?
If you’re not someone who is experienced in ecommerce website development, then it’s best for you to leave the website design and development at the hand of professionals.
Especially if you are a start-up and don’t have the budget to hire in-house developers. Why? Because building an ecommerce is a complicated and lengthy process. Also, it requires a lot of tools and coding knowledge that takes years for ecommerce website developers to learn.
For the best results, you can hire professional ecommerce developers for reliable ecommerce website development services. Meanwhile, you can focus on scalability plans and strategies to expand your business in the future.
Even the smallest ecommerce website mistakes can result in customer and revenue loss in the long-run. Therefore, in order to save wasted time and money, keep in mind the above mentioned ecommerce mistakes to avoid.
Not sure where to get your ecommerce website built from? Get in touch with InvoZone today.