The Business Value of Enterprise Mobile App Development in 2021
In this article, we'll discuss how businesses can benefit from enterprise mobile app development.
You'll also learn about the difference between enterprise mobile apps and other apps. Let's dive in!
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According to Statista, enterprise mobile app development generated revenue of 2353 million US dollars in 2019. It is estimated that by 2023, these figures are going to hit 3388 million US dollars. Pretty impressive, right?
Enterprise app development trend is taking over the corporate world. More and more organizations have started getting their own custom enterprise mobile apps developed to streamline external and internal business processes.
You must be wondering what’s all the hype about? And how do businesses benefit from enterprise mobile app development? Well, that’s exactly what we are going to be talking about today.
What is Enterprise Mobile App Development?
Enterprise mobile app development refers to the development of an app that provides business tools and logic to help businesses streamline their operations.
Enterprise apps are more aimed towards catering to businesses rather than individual users. These apps usually feature certification plans, databases, tutorials for employees, etc.
Since enterprise apps are customized according to the needs of organizations, they can also be deployed on the cloud and several other platforms.
Since every business has a diverse and unique set of requirements, enterprise apps are usually tailored according to the specific needs of a businesses. Hence, the types of enterprise applications usually vary, but they can be mainly divided into three categories:
- Company network apps
- Department-specific apps
- Employee apps
You might also want to read: Why enterprise software development is a business essential
How is Enterprise Mobile App Development is Different from other mobile apps?
Since Enterprise mobile applications are usually used by the employees of a business, their development is quite different from the mobile applications that are more focused on catering to individual needs.
One noticeable difference is that enterprise apps offer stronger security and privacy features. Since these apps share different databases among the employees, it is crucial to provide reliable security to ensure that the information does not get into the wrong hands. Also, errors are something that can not be ignored in the corporate sector, therefore these apps are also scalable.
Moreover, the legal formalities and app distribution of enterprise apps also differ since they follow specific compliance rules. Also, enterprise apps need to be incorporated into a business’s current setup, which makes the whole development process of enterprise apps much more complex.
What are the Different Types of Enterprise Mobile Apps?
Let’s have an in-depth view of the three main categories of enterprise apps mentioned above.
Employee-level enterprise apps are the least complex of the three types. These are developed to streamline the business process on the employee level and are used for only internal purposes.
Moreover, these apps have a limited number of features – only the ones that are required to manage the employee’s workflow. In-app messaging is a common feature that is present in almost all employee-level enterprise apps. This feature helps ensure smooth and effective communication between managers and team members.
As the name suggests, department-level enterprise apps are developed to manage each department’s business operations. Since the requirements for each department differ, so do the features of all department-level apps. However, the basic purpose of all is the same – to enhance productivity.
For example, for human resources workers, these types of apps can ensure that all HR-related tasks such as the hiring process, leave management, attendance management, etc. go smoothly.
Company-level enterprise apps are perhaps the most complex of all types. The purpose of these apps is to connect the whole business/company through a single platform hence all employees, project managers, team leads, and CEOs can communicate with each other. Moreover, they also serve as the main channel for sharing important company-related documents and enterprise databases.
How does Mobile App Development Benefit Businesses?
The enterprise mobile app development market is constantly growing as more and more businesses are realizing its importance and how it can help their business. Now that you know what enterprise apps are and how they are different from other apps, let’s talk about the benefits they can provide for businesses.
Better Data Management
For smooth business operations, the organization must handle data effectively. Disorganized and cluttered data can cause several complications for the business in the long run.
Thanks to enterprise data apps, it has become much easier to handle data, ensuring data transparency at the same time through real-time data sharing. Also, through cloud technology, data can be shared among all employees, stakeholders, and managers, helping streamline all business operations.
One huge benefit of enterprise apps is that they help automate tasks. This reduces paperwork and other tasks that can be quite difficult to manage if done manually.
Moreover, employees can pay attention to other tasks – ultimately helping increase productivity. Integrating enterprise apps with other software can further improve the whole automation process.
For instance, you can integrate CRM data with an email marketing platform to automatically send out updates to customers regarding demographics, etc.
Email is the main source of communication for the majority of businesses. Though email works as a great option, there are still a lot of people who don’t use emails or can’t check their emails frequently due to their job position.
Enterprise apps with chat features can help make communication much easier and convenient for all employees. Also, photos, videos, and documents can be shared as well over communication channels.
Security is one of the most crucial aspects of enterprise applications. Since these apps hold and are used to share important company data, the app must be equipped with reliable security and privacy features to protect data.
There are several different incorporated into enterprise apps to add different layers of security. Hence, businesses don’t need to worry about data theft or other cybersecurity issues while using these apps.
Providing employees the ability to work on their important tasks solely helps increase productivity for businesses and allows them to get a better ROI. Overall, this can be very beneficial for companies in the long run as it helps them increase their revenue and overall efficiency.
Getting the right app for your business can improve the overall efficiency and productivity of work. However, let’s keep in mind that there are hundreds of enterprise mobile apps out there, but not all of them are useful. Therefore, you must choose the right enterprise mobile app developers.
Not sure which enterprise mobile app development company to hire? Get in touch with InvoZone today.