How to Effectively Market Your Healthcare Software Online?

Learn why marketing is a must-do for your eHealth platform

Also, get expert tips and tricks to increase online reputation

Let’s dive in!

How to Effectively Market Your Healthcare Software Online?

An average person on the Internet spends over 2 hours on social media and networking websites. This has further escalated in 2020 due to the COVID-19 lockdown, which has put people in their homes with little to do. As people find sources of entertainment while practicing social distancing, social media has become a blessing in disguise in many ways. However, the use of social media is not just limited to individuals quarantined at home. Businesses are also benefiting. 


(Source: Statista)


Business promotion through social media is one of the best ways of increasing brand awareness and we have many examples to back this up. The same can be applied to healthcare software promotion. Today we’ll learn how marketing healthcare software can be beneficial for business growth and enhance your digital presence.

How Social Media Enhances Healthcare Software Marketing?



The days of word-of-mouth referral systems have become old, obsolete, and inefficient when it comes to marketing. In this digital age, most companies are going for personalized software. This is why custom software development for the healthcare sector has become quite investible.

This option becomes increasingly beneficial when you realize that social media not only assists healthcare software marketing efforts but also helps you set up an environment for your customers to converge to. The type of social media campaign that you will set up for your business after the healthcare software development process is complete, will ensure the type of response you will get from your audience. 

Choosing software for your healthcare business is just the first part of your business progression. Crucial healthcare software marketing aspects such as website review score, app reviews, user-friendliness, and customer interaction will define how users perceive your software.

Also Read: Benefits of automation in healthcare industry

How to Strengthen my Healthcare Software’s Online presence?

Social media marketing is all about consistency. The marketing strategies must include frequent content postings, so the algorithms and the visitors know that your business is active. Now, a well-developed healthcare software can sell itself but in reality, it is just a product. The face of your business are your website and social media handles. The marketing strategy will define your business and the healthcare software development company’s online perception.

Here’s how to sell healthcare software?

1)  Choose Suitable Platforms for your Healthcare Software Marketing Efforts

Healthcare businesses must understand that not every social media platform is suitable for businesses. Although there are some trending apps like TikTok or Snapchat for business promotion but not everyone can benefit from them. 

Moreover, when it comes to healthcare software marketing, you should largely focus on platforms that can effectively promote your business online. Social media apps like Facebook, Twitter, Instagram, and LinkedIn are more apt for healthcare-related marketing strategies.

2)   Study the Competitors Thoroughly

Even in the medical business, it is best practice to keep an eye on your competitors marketing initiatives. Before you build your social media marketing strategy, analyze how your competition is doing it. Try to figure out what strategies are working for them and which ones are causing their Binge Google search engine rankings to fall.

After thoroughly studying your competitor’s strategy to increase awareness for their healthcare software, you will also be able to devise a comprehensive campaign that best fits your company’s requirements, goals, and objectives.

Useful tips: take note of their popular posts, content that makes their page different, and how they are interacting with visitors. Also, try to see whether they are doing extra activities like holding webinars on LinkedIn or online conferences related to specific topics. All of this contributes to how they attract visitors to their page, eventually leading them to their website or software.

3)   Create Engaging Content for your Healthcare Software Marketing Campaigns

Whenever you visit a page on Facebook, there is a high tendency that you are judging the page/company by the type of content it is displaying. Low-quality images and written content that hardly contain any information are exactly what you have to avoid. Since the main objective of these healthcare software marketing efforts, you will have to create plenty of informational content. 

Talk about how your software product can do better, pull up infographics, and even hold polls to increase audience interaction. Try ‘Did You Know?’ posts as well!


4)   Don’t Be Afraid Of Reviews!

Whether you are the owner of an on-demand healthcare mobile app, or a custom healthcare software development company, one thing is evident: you need to be in the good books when it comes to online ratings & reviews. It is great customer service if you provide your clients with a chance to drop reviews. Let them talk about what they think about your healthcare software or your business. 

Remember: Even negative reviews & comments are an opportunity for improvement. Reviews only work best if you constantly go through them and see what customers are saying about you.

Ultimately, you are setting up a base of confidence for your new visitors and customers who are looking for medical services. Bad reviews would not scare them away if they also know how you have improved. This will tell them how you are constantly working to improve your services.


If you are doing your online marketing the right way, chances are that your healthcare web and mobile app development efforts will not go in vain. 

It is always good to remember that while developers may provide a great UI/UX design, how you market your product afterward will be the deciding factor. Whether it is a mobile app or website, make sure you choose a platform that aligns exactly with your company goals and marketing objectives. 

Struggling to build and market your new healthcare solution?
Get in touch with InvoZone. The team of dedicated professionals at InvoZone will guide you through all the important aspects of software development and beyond. So let’s do this together!