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According to statistics, the number of digital buyers is expected to hit 2.4 billion by the end of 2021.
The world of ecommerce is booming. With so many ecommerce websites on the internet, the competition is strong and growing, and there’s no place for vulnerabilities. Therefore, it is important that you create an ecommerce website that has a good lasting impression on the visitors.
So, how do you create a successful ecommerce store? Also, what important things should be kept in mind while designing your website? That’s exactly what we are going to be discussing today.
5 Useful Tips for ecommerce success
Read down below to find out some useful tips for ecommerce success.
Put the User Experience First
The first and foremost thing that commerce website owners should focus on to make their ecommerce website successful is ‘user experience.’ Since the internet is filled with millions of ecommerce websites, if you’re not providing value and a good experience to your customer, then it wouldn’t take them long to switch to the one that is.
To capture the visitors attention and convince them to shop from your website, you need to put a lot of thought into the user interface and user experience of your website. The most ideal user interface is the one that is simple, clean, and easy to use.
Since the majority of people shop online using their phones, rather than desktop computers and laptops, it is essential that your website is optimized for mobile devices as well. The page load time should be quick, content should be well-structured and easily navigable to provide mobile visitors with a good experience.
Some other things that can help you improve UI and UX are:
- Keep the content on your website to-the-point and easily readable.
- Make use of attractive and high-quality images and videos
- Allow users to leave feedback
- Provide 24/7 customer support
Have a Clear Brand Design
Your brand design is your brand’s identity. When someone looks at your brand’s design, they will instantly recognize your product. Hence, it is important that your brand design is unique and different from that of others. There are several elements that you can use to make your brand design stand out, such as color themes, logos, images, videos, layout etc.
However, even though brand design is important, there are still a few things that need to be kept in mind while designing your website, these are:
Don’t overcrowd your website
Focus on building a lasting impression on your website visitors. However, don’t over crowd your website with hundreds of different colors, categories, images, etc. As mentioned above you want to make your website look attractive while keeping the interface clean.
Lock down your brand identity
Customers associate your brand identity with your products. Therefore, it should be something memorable and engaging. Start off by designing an eye-catching personal logo for your brand and then start marketing your products with that logo on social networking sites.
Drive Traffic – Using Paid Ads & Content Marketing
There’s a lot that goes into a successful ecommerce website than just creating and designing it. Once the website is up and running, you’d need to work hard to gain website visitors. There are many useful methods that can be used to increase the website’s traffic.
For example, you can start social media marketing, search campaigns, and paid social ads; all of which will help you drive more traffic to your website.
Through marketing your content, not only does your business gain more customers, but it also allows them to build a connection to it.
According to Demand metric, as compared to traditional marketing, content marketing costs 62% less and generates around 3 times as many leads.
Search engine optimization is another strategy that you can use to increase the traffic on your website. Best SEO practices can help improve the rank on your website in the search results, ultimately increasing organic traffic on your website.
You might also want to check out: 5 ECOMMERCE TRENDS YOU NEED TO KNOW FOR 2021
Keep Website Security at the Forefront
The importance of website security should not be underestimated. No matter how amazing your ecommerce website is, and how high-quality your products are, if your website is not secure, your customers won’t trust you.
There are several factors that account to the security of your website. To ensure that your ecommerce website is secure, you should:
- Choose a website platform and web host that’s safe and trusted
- Ensure that your website has an SSL certificate
- Regularly perform SSL checks on your website
- Hire experts for payment and data processing
- Make sure your website is updated and backed up
Be Flexible with Shipping
Shipping flexibility is another key feature of an ecommerce platform that needs to be paid importance to. Even if a customer is willing to spend a hundred dollars shopping from your website, he would abandon the cart as soon as he finds out that his preferred payment is not being offered or the shipping cost is too high.
Some good ecommerce business tips for shipping and payment methods are:
- Offer free shipping to customers if they shop more than a certain amount
- Offer different methods of payments such as COD, PayPal, Credit card and debit card payment, and more.
- Offer multiple shipping rate options (that invariably affect the shipping speed)
- Ensure safe and fast delivery by partnering with a reliable fulfillment service.
Though these tips for a successful ecommerce store would work for the majority of ecommerce businesses, it’s not necessary that they would work for all.
Hence, in order to find the right practices for your ecommerce store, you should try and test out these tips for ecommerce success to find out which ones work the best for you.
Ecommerce business is booming nowadays, and through following the right practices, you can easily create a successful ecommerce for yourself.
Looking to hire a reliable ecommerce development company? Get in touch with InvoZone today.