Customer Retention and Service Excellence:

Providing quality customer service reinforces loyalty and retention as the customer base grows.

System Overload

Due to the heavy demand for mobile apps and websites, there was pressure to handle more users, especially during peak hours.

Resource Limitations

The internal team was stretched thin, struggling to keep up with new features and system maintenance demand.

These challenges encouraged FreshPrep to tap into IT staff augmentation, IT with skilled software developers, and e- commerce specialists to support their efforts.

Enhance Development Velocity

Accelerate integration of new developers to align with the existing development process by following similar steps and bottom lines.

Reduce the development time of new features & adaptations of products.

Introduce New Features

Focus on creating software that could retrofit the systems with powerful features to enhance usability and keep users coming back.

Expand the diversity and effectiveness of the platform.

FreshPrep collaborated with Invozone IT to add resources externally and darken the effective involvement of software developers with the necessary skills who were fast enough to integrate into the in-house teams.

Accelerated Feature Launch

The new features were developed and launched more quickly than we expected, reducing the time to market.

Enhanced Customer Satisfaction

Improvements in service delivery and system usability increased customer satisfaction by 30%.

Record-High Sales

Sales volumes reached an all-time high, fueled by improved system performance and user experience.

Increased Repeat Business

The platform witnessed increased frequent buyers, which was closely tied to better customer satisfaction.

Praised User Interfaces

The users greatly appreciated a fresh user interface, and the number of people using the app increased too.

Flexibility and Scalability

The flexibility to expand and contract the team in line with project requirements and high loads defends the efficient utilization of resources.

Cost-Efficiency

Saved costs by utilizing a workforce that is not on the payroll but instead has respective outsourced expertise.

Access to Specialized Skills

The internal team was stretched thin, struggling to keep up with new features and system maintenance demand.

Rapid Deployment

Eliminated the long lead times typical of traditional hiring by allowing the immediate hiring of critical talent.

Risk Mitigation

Prompt adjustment to technological and marketing shifts to help avoid lag in a fast-changing business world.

Series B Funding

Fresh Prep raised $21M CAD in Series B funding to expand its meal kit delivery to new markets, hiring nearly 200 recruits with smart resource strategies.

To sum up, IT staff augmentation helped FreshPrep overcome operational difficulties, upgrade its technology scope, and bring considerable growth and satisfaction to the customers.