The Challenge
![Customer Retention and Service Excellence:](https://invozone-backend.s3.us-east-1.amazonaws.com/alert_0931410904.png)
Customer Retention and Service Excellence:
Providing quality customer service reinforces loyalty and retention as the customer base grows.
![System Overload](https://invozone-backend.s3.us-east-1.amazonaws.com/alert_0931410904.png)
System Overload
Due to the heavy demand for mobile apps and websites, there was pressure to handle more users, especially during peak hours.
![Resource Limitations](https://invozone-backend.s3.us-east-1.amazonaws.com/alert_0931410904.png)
Resource Limitations
The internal team was stretched thin, struggling to keep up with new features and system maintenance demand.
![effort](https://invozone-backend.s3.us-east-1.amazonaws.com/challanges_c2905e13d1.png)
These challenges encouraged FreshPrep to tap into IT staff augmentation, IT with skilled software developers, and e-commerce specialists to support their efforts.
The Aim
Enhance Development Velocity
Accelerate integration of new developers to align with the existing development process by following similar steps and bottom lines.
![Enhance Development Velocity](https://invozone-backend.s3.us-east-1.amazonaws.com/target_1_3cfdb3d345.png)
Reduce the development time of new features & adaptations of products.
Introduce New Features
Focus on creating software that could retrofit the systems with powerful features to enhance usability and keep users coming back.
![Introduce New Features](https://invozone-backend.s3.us-east-1.amazonaws.com/target_1_3cfdb3d345.png)
Expand the diversity and effectiveness of the platform.
The Result
![Accelerated Feature Launch](https://invozone-backend.s3.us-east-1.amazonaws.com/check_ico_c27b81cd78.png)
Accelerated Feature Launch
The new features were developed and launched more quickly than we expected, reducing the time to market.
![Enhanced Customer Satisfaction](https://invozone-backend.s3.us-east-1.amazonaws.com/check_ico_c27b81cd78.png)
Enhanced Customer Satisfaction
Improvements in service delivery and system usability increased customer satisfaction by 30%.
![Record-High Sales](https://invozone-backend.s3.us-east-1.amazonaws.com/check_ico_c27b81cd78.png)
Record-High Sales
Sales volumes reached an all-time high, fueled by improved system performance and user experience.
![Increased Repeat Business](https://invozone-backend.s3.us-east-1.amazonaws.com/check_ico_c27b81cd78.png)
Increased Repeat Business
The platform witnessed increased frequent buyers, which was closely tied to better customer satisfaction.
![Praised User Interfaces](https://invozone-backend.s3.us-east-1.amazonaws.com/check_ico_c27b81cd78.png)
Praised User Interfaces
The users greatly appreciated a fresh user interface, and the number of people using the app increased too.
The Value for FreshPrep in IT Staff Augmentation
![](/static/522e6f98926df1942e7b5255628281df/flexibility_and_scalability_8bd6ddf9f8.png)
Flexibility and Scalability
The flexibility to expand and contract the team in line with project requirements and high loads defends the efficient utilization of resources.
![](/static/dd7ae08c73aa926be138b68e595f5ac5/cost_efficiency_e4be470598.png)
Cost-Efficiency
Saved costs by utilizing a workforce that is not on the payroll but instead has respective outsourced expertise.
![](/static/f0df4297acc417aa6f2ba38a62cb8015/access_to_specialized_skills_300dbcd00c.png)
Access to Specialized Skills
The internal team was stretched thin, struggling to keep up with new features and system maintenance demand.
![](/static/3b5bf91c756a23744007519823095115/rapid_deployment_3b6bbb4873.png)
Rapid Deployment
Eliminated the long lead times typical of traditional hiring by allowing the immediate hiring of critical talent.
![](/static/e06aaa749f6b54363ab81d10962f255c/risk_mitigation_ab71ef7d8c.png)
Risk Mitigation
Prompt adjustment to technological and marketing shifts to help avoid lag in a fast-changing business world.
![](/static/ba33704036223be2ab3ed491f1304b8c/series_b_funding_20d4d9cbe8.png)
Series B Funding
Fresh Prep raised $21M CAD in Series B funding to expand its meal kit delivery to new markets, hiring nearly 200 recruits with smart resource strategies.
![effort](https://invozone-backend.s3.us-east-1.amazonaws.com/sum_up_db2f0d8ec5.png)
To sum up, IT staff augmentation helped FreshPrep overcome operational difficulties, upgrade its technology scope, and bring considerable growth and satisfaction to the customers.