The Challenge
Customer Retention and Service Excellence:
Providing quality customer service reinforces loyalty and retention as the customer base grows.
System Overload
Due to the heavy demand for mobile apps and websites, there was pressure to handle more users, especially during peak hours.
Resource Limitations
The internal team was stretched thin, struggling to keep up with new features and system maintenance demand.
These challenges encouraged FreshPrep to tap into IT staff augmentation, IT with skilled software developers, and e-commerce specialists to support their efforts.
The Aim
Enhance Development Velocity
Accelerate integration of new developers to align with the existing development process by following similar steps and bottom lines.
Reduce the development time of new features & adaptations of products.
Introduce New Features
Focus on creating software that could retrofit the systems with powerful features to enhance usability and keep users coming back.
Expand the diversity and effectiveness of the platform.
The Result
Accelerated Feature Launch
The new features were developed and launched more quickly than we expected, reducing the time to market.
Enhanced Customer Satisfaction
Improvements in service delivery and system usability increased customer satisfaction by 30%.
Record-High Sales
Sales volumes reached an all-time high, fueled by improved system performance and user experience.
Increased Repeat Business
The platform witnessed increased frequent buyers, which was closely tied to better customer satisfaction.
Praised User Interfaces
The users greatly appreciated a fresh user interface, and the number of people using the app increased too.
The Value for FreshPrep in IT Staff Augmentation
Flexibility and Scalability
The flexibility to expand and contract the team in line with project requirements and high loads defends the efficient utilization of resources.
Cost-Efficiency
Saved costs by utilizing a workforce that is not on the payroll but instead has respective outsourced expertise.
Access to Specialized Skills
The internal team was stretched thin, struggling to keep up with new features and system maintenance demand.
Rapid Deployment
Eliminated the long lead times typical of traditional hiring by allowing the immediate hiring of critical talent.
Risk Mitigation
Prompt adjustment to technological and marketing shifts to help avoid lag in a fast-changing business world.
Series B Funding
Fresh Prep raised $21M CAD in Series B funding to expand its meal kit delivery to new markets, hiring nearly 200 recruits with smart resource strategies.
To sum up, IT staff augmentation helped FreshPrep overcome operational difficulties, upgrade its technology scope, and bring considerable growth and satisfaction to the customers.