Industry Overview

The public notice industry is pivotal for legal processes, government actions, and community engagement. Traditionally reliant on print media, this sector faced challenges in accessibility, efficiency, and reach. With the digital wave reshaping every facet of communication, there was a glaring need for an innovative solution in this space.

Industry Overview

Problem Statement

The industry's reliance on outdated methods for publishing and distributing public notices presented several challenges:
Limited accessibility and visibility to the public

Limited accessibility and visibility to the public

Inefficient management and publication processes for journalists and publishers

Inefficient management and publication processes for journalists and publishers

Decreasing revenue streams for traditional publishers

Decreasing revenue streams for traditional publishers

Possible Solution

Our solution was to develop a comprehensive, user-friendly web application that could be a one-stop platform for publishing and managing public notices. This platform would leverage digital technology to improve accessibility, efficiency, and engagement.

The idea was to take an agile approach and develop a scalable MVP in less than 4 months.

Possible Solution

Our Approach for MVP Development:

During our MVP development, we considered the domain-driven strategy for user-mapping, user stories and UX Architecture.

Since it was the first-of-its-kind platform we provided for our society, we assigned the highest priority to rapid prototyping and iterative feedback loops by which we incorporated the foreseen features swiftly with a margin for further evolving of the project.

Our concept was for a minimally scalable viable product that responded to core user needs directing us to speedy market assessment and iterative product refinement.

Our Process Included: Flow chart/steps

Agile Lifecycle Approach was adopted throughout the MVP Development process.
Our Process Included: Flow chart/steps

Product Key Features

effort

Column is designed with an array of features to tackle the industry's challenges head-on:

Modules

We developed custom modules to enhance Column's functionality, seamlessly integrating them for an improved user experience. The application comprises several modules tailored to different user needs:
Public Portal

This is for the general public to access and search for notices.

Publisher Dashboard

This is for journalists and publishers to manage submissions, publications, and archives.

Analytics Module

Offers insights into notice engagement and reach, assisting publishers in strategy optimization.

Results

Since its launch, Column has significantly impacted the public notice industry by:

Now the publishing partner network comprises over 450 publications across all 50 states.

Streamlining the publication process for publishers

date

The MVP Invozone Build was a huge success, and the column raised Series A

Increasing public engagement with notices

Boosting revenue opportunities for traditional publishers through digital transformation

Now the platform is being used by Top Publications such as:
Now the platform is being used by Top Publications such as:

Build Scalable SaaS Products With Our Innovative MVP Development Process.

Discuss Your Goals Today!