Industry Overview
Problem Statement
Limited accessibility and visibility to the public
Inefficient management and publication processes for journalists and publishers
Decreasing revenue streams for traditional publishers
Possible Solution
The idea was to take an agile approach and develop a scalable MVP in less than 4 months.
Our Approach for MVP Development:
During our MVP development, we considered the domain-driven strategy for user-mapping, user stories and UX Architecture.
Since it was the first-of-its-kind platform we provided for our society, we assigned the highest priority to rapid prototyping and iterative feedback loops by which we incorporated the foreseen features swiftly with a margin for further evolving of the project.
Our concept was for a minimally scalable viable product that responded to core user needs directing us to speedy market assessment and iterative product refinement.
Our Process Included: Flow chart/steps
Product Key Features
Digital Submission & Publication
Simplifies the process of submitting and publishing public notices.
Self-serve Public Notice
Take control of disseminating important information with user-friendly self-serve public notices.
Automated Affidavit
Efficient system for publishers & advertisers, mandating digital affidavits for payment processing
Professional Services
Tailored solutions to streamline business operations and boost productivity.
Obits & Classified
Comprehensive platform for obituaries & classifieds, simplifying community postings.
Advanced Search Functionality
Makes it easier for the public to find relevant notices.
Integrated Management System
Allows journalists and publishers to manage submissions efficiently.
Notification System
Alerts users about new notices or updates, enhancing engagement.
Column is designed with an array of features to tackle the industry's challenges head-on:
Modules
This is for the general public to access and search for notices.
This is for journalists and publishers to manage submissions, publications, and archives.
Offers insights into notice engagement and reach, assisting publishers in strategy optimization.
Results
Since its launch, Column has significantly impacted the public notice industry by:
Now the publishing partner network comprises over 450 publications across all 50 states.
Streamlining the publication process for publishers
The MVP Invozone Build was a huge success, and the column raised Series A
Increasing public engagement with notices
Boosting revenue opportunities for traditional publishers through digital transformation
