Importance Of Mobile App Development For Small Businesses

According to Statista, mobile apps are expected to generate more than $ 755.50bn by 2027. The mobile app development market is growing faster than Beanstalk. However, some small businesses are still skeptical about whether or not they should invest in a mobile app.

The question is "Why create an app for your business when you already have a mobile website? "Well, that's exactly what we'll be talking about in this article. Read down below to find out the importance of mobile app development for small businesses.

Key Mobile App Statistics for 2023: Mobile is King

Mobile apps are one of the most important marketing tools for businesses. Why? Because these small hand-held devices are the bridge between sellers and consumers. Some of the key stats that make mobile apps the king are given below.

• By 2028 there will be 7.7 billion mobile users 
• 88% of mobile time is spent on apps.
• In 2023 mobile apps will generate $935B in revenue.
• 49% of people open an app 11+ times each day.
• Smartphone owners use 10 apps per day. 

(Stats: Buildfire &  Statistica)

There are more than 310 million smartphone users as of 2023 and 79% of smartphone users have made a purchase online using their mobile device in the last 6 months.

Below stats show that mobile app downloads have increased to 9.8% since the pandemic began.

The demand for mobile app development services has been further boosted because of the vast number of buyers using mobile apps. Stats also show that mobile app downloads will be 299 billion by the end of this year.

Does my business need a mobile app if it already has a mobile website?

“Does my business need an app if it already has a website app?” Well, it all boils down to the customer’s needs and preferences.

Mobile apps vs. Web apps

Since the majority of customers find it more convenient to shop through mobile apps, it’s wise to add value to your customers and ensure a good experience for them.  

Web apps are advantageous in terms of increasing traffic, engagement, and subsequent sales. But a web app coupled with a mobile app is your way to slay the market. This is not us but stats show that 

• Users view 4.2x more products per session on mobile apps. 
• Conversion rates are also 3x higher than mobile websites.
• Travel apps convert 220% higher & entertainment apps 233% 

(Stats: MobiLoud)

Importance Of Small Business Mobile Apps

There is a lot of untapped potential that your business can tap into with the use of mobile apps. Let’s have a look at the advantages of mobile apps for business.

1. Improved Performance 

Mobile app development for small businesses offers a superior user experience and provides greater benefits to businesses compared to just having a web app. They are easily accessible and downloadable, and some even function offline. The advantages of mobile app development for small businesses are truly limitless. Don't miss out on the immense opportunities they bring to enhance your business!

2. Personalized experience

Mobile apps offer personalized customer experience by analyzing user behaviors, geography, language, and interests. Additionally, these apps provide customization options, enabling users to set preferences and allowing businesses to reach the right customers with the right products.

3. Updates & Notifications

Mobile apps offer push notifications which are an excellent tool for converting users into customers, as they keep users informed about the latest deals and offers. In-app notifications offer another opportunity to engage customers, updating them on new deals and upcoming sales. Moreover, these notifications can also work in PCs but as in the case of apps users have the option to mute notifications on Mac or Windows if they need to, so it's crucial to send them messages that they would want to see.

4. Reduced Cost Increased Productivity

Mobile apps offer a cost-effective solution with high productivity. By connecting vendors and customers through a direct channel, they minimize additional marketing expenses. Direct communication through the app leads to improved long-term productivity.

You might also want to read: How Mobile Apps are Transforming the Travel and Tourism Industry

5. Improved User Experience

Mobile apps provide the perfect platform to offer such enriching shopping experiences, all from the convenience of their own space. Via their unique user interfaces, mobile apps effectively harness their power to engage with users in diverse ways. By enhancing the shopping experience with interactive features, these apps enable shops to foster trust and reliability among their user base.

6. Connect with Your Customers 

Customers nowadays have so many options and are always on the go. But the unique feature of push notifications offered by mobile phone apps can help you reach out to your customers with promotions & discounts as well as the option of 24/7 feedback.

These are some of the best ways to keep your business top of the minds of customers when they aren’t necessarily thinking about your brand.

7. Super Feature of Geotargeting 

Another excellent feature of geo-targeting offered by mobile apps can even help you interact with your customers when they are in your vicinity. Channels like social media, email, or your website can help you connect with customers but an app can give you more results in less time and effort with fewer distractions.

Top 5 Features To Include In Your Business Mobile App Development

The features included in your app are entirely determined by your specific business needs. However, certain essential functionalities that should be present in your app are:

How To Do Screens: It is useful to have educational or how-to screens after the initial downloads or updates for users.

User-Friendly: The app should have an easy user flow meaning the user just by first look knows which button to click and so on.

Battery Preservation: Your app must account for battery-preservation techniques and methods that ensure prolonged and sustained battery life for users.

Search Option: The users should be given the search option in an app making it easy for them to navigate. 

Multi-Factor Authentication: The multi-factor authentication is necessary for ensuring the security of an app as well as its users. 

You might be wondering how much it will cost to develop a mobile app then here you go with the answer below.

Hire InvoZone’s Mobile App Development Services

Building a mobile app now allows you to reap long-term benefits in the years to come. Don't wait; act now and secure your profits and customer base.

You can get in touch with InvoZone today for mobile app development services for small businesses. Check out our awe-inspiring portfolio here.

Just tell us your idea and we have got you covered from planning to execution. We will be your go-to Technology Partner for Innovation.

Book A Call

Frequently Asked Questions

1. Why is mobile app development important for business?

Mobile apps provide a more direct channel for businesses to engage with their customers, enhance visibility, and more personalization. It helps businesses leverage the advantage of features like push notifications, and geo-location which helps them drive more sales.

2. Is it worth it to build a mobile app for your business?

The mobile apps increase customer engagement, enhance brand visibility, and raise accessibility. With the help of mobile apps businesses can offer personalized experiences, streamline processes, and tap into a wider audience, ultimately boosting your business growth and staying ahead of the competition.

3. How much does it cost to create an app for a small business?

The cost of mobile app development for small businesses is approximately $10,000 to $50,000 but this price can fluctuate depending on the feature you include or exclude.

4. How does mobile application add value to the organization?

Mobile applications add value to organizations by improving customer engagement, streamlining processes, and enhancing brand visibility. These apps offer a convenient platform for users to access products and services.

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