How To Launch a Mobile App In The Right Way?

However, the app developers might give you some suggestions of their secret strategies for a successful app launch, but the reality is nobody can guarantee that you will succeed.

On the other hand, over 196 billion app downloads in 2021, raised by 7% from 2020. Hence, it’s proved that mobile app development has a bright future! Nowadays, every business has mobile apps to cater to its customers, whereas 42% of millennial-operated businesses utilize their apps to boost sales.

The mobile app development ecosystem has become much more competitive than ever and making errors during development doesn’t generate much revenue. So, in today’s article, we will discuss the best ways to launch a successful mobile app that millions might have used. Let’s get started!

1. Get hold of your industry precisely

Prior to asking how to launch a mobile app, it’s vital to do market research to perceive its standards. With more than 2.09 million apps on the app store and 3.14 million apps on the Google Play Store, the competition is increasing rapidly. This is how getting hold of your space will let you stand out from the crowd amidst the ferocious competition.

2. Find out your target audience and value proposition

App marketing is important, and the first step of any go-to-market strategy is to seal up a persuasive positioning statement:

• Who is your app planned for?
• Why does your mobile app provide better value than the competitors?
• What does the benefit that your target market gets from your app?

So, the relevant answers to these questions will let you know the nitty-gritty of your app marketing. All your marketing endeavors and activities must strengthen and communicate this one statement for a uniform brand appearance.

3. Make a robust pricing approach to create your audience

Nowadays, in the app store, monetization aids in generating different buying patterns. However, you can make your application free to download by implementing the subscription pricing model. You can provide the users with a sequence of in-app buying or bear their initial download cost. But you need to remember that these pricing models have pros and cons. 

Today’s successful mobile applications use the “freemium” strategy, or a free method to generate their audience before commencing selling. Therefore, if you’re thinking of launching your mobile application, which might reach thousands or even millions of users, you must choose this freemium pricing model as it boosts the adoption chances. 

Furthermore, if you try hard to establish a connection with your niche audience to solve their pain points, the paid model or subscription strategies might work amazingly. Everything is based on your objectives, don’t forget to have SSL enablement, such as a Cheap Code Signing Certificate for complete protection.

4. Claim your social media accounts

This is the criterion of the pre-launch phase, where you need to claim your accounts on social media. Also, you must use them to boost interest or even early sign-ups actively. Moreover, you can demonstrate your app development phases on social media and appeal to potential users’ notions and feedback.

Once you launch your mobile app, remember to change the social media link bios to direct to the app store or Google Play Store download. Your intention isn’t to boost the site’s traffic; instead, you yearn to increase downloads.

5. Generate branded visuals and screenshots for marketing objectives

You need to ensure that you possess fascinating brand visuals and screenshots to promote your mobile app. Whether it’s in the emails you send to the press, upload to the ProductHunt, and content you share on social media, visuals help you narrate the entire story. Hence, it would be a great idea to upload those engaging photos to a dropbox folder and share those with the press afterward. It will make it easier for people to pen down about you.

6. Run various advertising campaigns

Before going live officially to let your customers know about the application, you must promote it. Therefore, developing a marketing strategy pivoting around your target audience will help you obtain a few users interested in your app even before it’s launched successfully. 

Once you have created such a strategy, let’s look at the few checklists to launch your app quickly. 

• Get the graphics ready 

While kick-starting a top-notch mobile app on Google Play Store or App Store, you will require visually appealing app screenshots to engage users. So, getting the graphics ready will help you make things simpler while launching your app. However, you can consider making a press kit for your app.

• Accumulate feedback and testimonials

While incorporating your app’s description into the play store or app store, you will initially require a few valid testimonials. It will help you highlight how useful your application is! Moreover, you could also find a few legit beta testers through social media and gather testimonials and feedback from them. 

• Create relevant content

For a successful app marketing strategy, content is king. You can create guest blogs and articles on your website to target your ideal users. However, that website should be Cheap Wildcard SSL protected by the Wildcard SSL Certificate Providers. Users will flock to your application site quickly if it’s secured. 

• Record a demo video

App demo is essential as it would illustrate to your users the app’s functionality and how they can proceed after installing it. So, you need to mention how that app functions and how it could be beneficial for your users.

• Utilize app store optimization

ASO, aka app store optimization, assists you in getting your mobile application observed within the app stores you’ve picked for your app. Therefore, the top-notch practice for app optimization is to optimize your app title with pertinent keywords. This is how you can maximize the probability for your app to get heeded. 

7. Commence an initial web presence

Do you want to confirm that people can easily identify your mobile app from the crowd? You should start promoting it before it’s live. Build a landing page for your app, which captures emails using a renowned site, such as LaunchRock, download a theme from Themeforest, or build a landing page from scratch. 

4 vital elements are there for a great app website:

• A place to seize emails
• The app’s value is explicitly communicated.
• It’s hassle-free for the press to find and navigate content.
• You have a customer backing email for the future.

However, your website should have a Cheap Wildcard SSL Certificate installed for complete protection, and the primary goal must be capturing emails. So, during app launching, you can drive as various initial downloads and reviews as possible.

8. Find out and integrate any necessary software for your application

It’s high time to integrate analytics tools and relevant software to help measure and develop your previously recognized success metrics. While you’re at it, you should register with a push provider and install any software that your market needs, develop, and defend your mobile application. 

Are you launching an iOS app? 

During the pre-launch stage, such integrations are highly important if you have to submit a new version of the app and reset your ratings. You should never forget to incorporate in-app feedback software in your tech stake. Adding the best mobile in-app feedback tools into your CX tech stack will drive more engagement, help inform your product roadmap, and accumulate high-quality customer feedback. 

9. Throw a successful launch party to spread the utility of your mobile app

A launch party should not be that pompous! You can throw a victorious launch party through a webinar, too, where you can invite tech journalists, influencers, early adopters, and more people to partake in a quick launch. Besides that, you can proclaim special lunch discounts or perks when the partakers spread the details of your application to the globe and install it.

10. Keep a hub of “wishlist” or “coming soon” features

Do you want to let your users know that you value their suggestions and feedback? Then, you can build a hub of your “Coming Soon” or “Wishlisted” features. Loom is the best example of a premium software app, but it’s not a proper mobile app.

It helps the users keep updated with the coming soon features that might be considered for development, which is a great way to retain your current customers on your newly launched application.

To aid you in managing your updates and still keeping your app running for the users, it would be better to use a NoSQL database regarding its popularity for helping mobile app developers globally. They can manage their apps in an advanced way while reducing downtime for the users. 

Conclusion

So, are you ready to launch your mobile application this year? Following the steps will help you get everything covered for a pompous launch! Submit your mobile app to the app stores after going through all the submission guidelines.