E-Commerce Websites - Top Trending Designs In 2024

With the latest technology trends, come changes in the habits of end consumers or visitors. E-Commerce websites are no different in this case. Online businesses must constantly adapt to new and trending changes to continue gaining an upper hand in the user experience. It is no secret that a user looking for online shopping spends more time on a website that looks unique, stylish, and has out-of-box features. Regardless of whether you are offering services or products, the way your E-commerce platform is designed makes a difference.

Hence, let’s take a look at the growing trends of E-commerce websites in the year 2024:

Discover a bundle of hot topics, like tech events, outsourcing trends, digital solutions, and much more here in our popular blog category section.

Trending E-Commerce Website Designs

• Interactive Product Display

One of the top trends in website design is making use of technologies like VR, 3D imaging, and AR. The increased accessibility of these technologies to small and medium businesses has enabled organizations to develop unique techniques by which they can showcase their products. Here we will take an example of Rimowa which displays a 3D design of their products with a feature for live personalization so the viewers can see their exact product.

• Upgraded Social Media for E-Commerce Websites

Social media is an outstanding platform to play your game and check your strength in digital marketing. Now, it is not just a marketing tool; use it to make purchases, sell your products, find partners and jobs, and so much more. With such great potential E-commerce websites should also make use of this.

Remember one thing: User Experience aims to reduce the number of buttons for a user to click while also allowing them to do as much as possible. Imagine a platform where the users do not have to leave their social media pages but they still manage to buy everything and anything from your website. Additionally, Facebook ads reporting software allows them to track and optimize their purchases in real time.

This task is possible on certain social media platforms like Facebook, Snapchat, and Instagram. In the case of Instagram, this visual platform is set exactly to cater to the needs of online shopping to 2.3 billion users.

• Turn Your Product Page Into Landing Page

In typical E-commerce websites, we generally see a design where the homepage is the focus, and then users have to search for the desired products. While this is still a great idea, other unique approaches have come out as well. Additionally, to maximize the effectiveness of e-commerce designs, it’s crucial to consider how various landing pages can engage and convert potential customers. Leveraging different types of landing pages—such as lead capture pages or product landing pages—allows businesses to tailor the user experience more precisely and achieve higher conversion rates.

Ads on social media and web pages quickly direct the users to the product page, and visitors never have to see the home page. Therefore, new designs now focus more on building unique product pages rather than focusing only on landing pages. Let’s take Limnia as an example who achieved this with their website.

• Stylish Shipping Boxes

Take this as a way of saying thank you to your customers new and old. Shipping boxes are just more places where you can do branding of your E-commerce websites. What better way there is to brand your shipping boxes than by styling them into something unique and flavourful?

The idea here is that the customer receives a shipping box and just from its looks, they understand that it is a package you sent. If you are looking to go beyond this, then try changing the packaging material itself; aim higher and go for eco-friendly packaging!

• Unconventional Product Grid

When we talk about an online shopping store, we generally imagine having a squared-grid layout of endless products to scan through. Such a structure and design of E-Commerce websites are now considered used up and boring. It is time you shift to something different and brand new.

Let your creativity run wild; choose a mason or tiled layout. Perhaps an alternating sized product card? The aim here is to stand out from the rest of the market, something which the users will remember and return to as well.

While building or shifting to such trending designs of E-commerce websites, make sure that the partner you are choosing to go along with knows exactly what you want. Oftentimes the platform you imagined does not turn out looking the way you desired. Here, priority should be set to choosing an E-Commerce website developer who understands your requirements, and the needs of your online business.

InvoZone, with its years of experience in developing E-Commerce websites, understands how important it is to connect with customers. One method of doing that is by charming them with attractive features and an impeccable user experience.

Recommended: TIPS AND TRICKS TO INCREASE ECOMMERCE SALES DURING THE HOLIDAY SEASON