Benefits of Using Shopify for eCommerce Platform Development In 2024

Ever heard of Shopify? Well, Shopify is one of the best eCommerce building platforms there is. It has now become the talk of the town, mostly because the benefits of using Shopify are numerous!

The rapid growth of the e-commerce Industry around the globe is remarkable. We can see a twofold increase in retail sales every year — sometimes the jump is even higher than the ‘twofold’ if that’s even a thing. 

Moreover, the COVID-19 pandemic triggered the growth of Shopify eCommerce platforms and accelerated the transformation from physical to digital.

Speaking of which — physical businesses, too, are embracing the ‘new normal’ and turning to online stores to not only ease lives but also to earn a handful of revenue. 

So are you one of them? Starting your own eCommerce store or decided to? Then you do need an intuitive yet simple eCommerce building platform to help you make your online store a living reality. 

Why Shopify Is The Best E-commerce Platform?

Not to brag, but Shopify is redefining global online commercial activities. You can find many eCommerce-building platforms out there in the market — everyone competing to secure the top spot. Shopify offers advanced, flexible, and highly scalable features to get your online business up and running in no time.

Sure, they have their strengths and weaknesses, but Shopify offers advanced, flexible, and highly scalable features to get your online business up and running in no time. 

Do you want to have what Amazon has? Building an online store is never easy as a breeze. Many new businesses or startups would just use any pre-made template to launch their platform as soon as possible. Some would actually plan and take years to build from the ground up, which is very costly indeed. 

Shopify offers both options--pre-made templates with many customization options or built from scratch--up to you. It offers top-quality marketplaces and customizable designs, as well as features like SEO optimization and one-click hosting migration that make it easy for anyone to get started with e-commerce

The best part is that it's a low-code platform--you don't need years of programming education or training to build one. You just have to learn a little bit of this and a little bit of that, and voila! You're all set to make history.

What is a Shopify Store? 

In the most simple words, Shopify provides a simple and affordable way for anyone to create and manage an online store. It's a subscription-based platform that charges a small fee per month.

Additionally, Shopify offers Shopify POS, an application for Android and iOS devices that lets Shopify owners sell their products through physical locations. This means that if you are a Shopify owner with both online and physical stores, you can sync and manage your sales, inventory, and payments through a single account--Shopify's in your case because you are the admin.

Shopify is an all-in-one eCommerce solution that lets you seamlessly sell your products, engage with customers, ship orders, receive transactions, and manage inventory and routine operations.

You might be wondering--why should I use Shopify, what its limitations of Shopify, what services Shopify offers, is Shopify even good for my eCommerce business.

In this blog, we will clue you in on some of the convincing benefits of using Shopify for your e-commerce business: its pricing and everything else you need to know.

If you are interested in developing an eCommerce store or need well-researched insights on the eCommerce industry, check out our informative articles on eCommerce.

What Are The Benefits of Shopify Store?

For a business, the deciding factor between success and failure often comes down to marketing. But what do you do when you're trying to market your product to consumers who are already overwhelmed by all the options out there? 

The answer: you create a website that captures their attention and makes them want to buy from you. With so many benefits of e-commerce platforms on the go, businesses cannot help but opt for one to boost their online presence. And here, Shopify easily takes the front seat!

Shopify is one of the leading e-commerce platforms for small businesses, and it's easy to see why. With a Shopify store, you can sell your products online, manage inventory and orders, and even offer paid shipping on your website. 

Shopify also offers a number of other features that make it easy to run your business from start to finish.

There are many benefits of a Shopify website, including:

1. Fast & Easy Setup

Technology may intimidate those who aren’t tech-savvy. It’s a preconceived notion that startup owners should know all about technology. But what if entrepreneurs starting out in the market lack the knowledge? 

Then, they’d need a full-fledged product development team to get the product right — but again, what if they don’t have the resources or budget to afford a development team? 

Now, just because they don’t have the resources – doesn’t mean they don’t get to live their idea. This is where Shopify jumps in. 

It offers a simplified solution for those with less technical expertise. Shopify not only provides the necessary assistance in managing the technical needs of the store, but also offers a clean, intuitive, and user-friendly interface.

Additional Benefits Of Shopify Store

Starting a small business doesn't require technical expertise – a few tutorial videos can get the job done. Moreover, with a wide range of pre-made templates, small businesses can develop designs attractive enough to woo their customers. It also comes packed with all the features and tools to get you started in roughly 19 minutes – all you have to do is:

• Register yourself on the platform
• Choose a name for your online store that reflects the quality of your products or services.
• Add your billing and shipping details
• Choose a template for your store and get started
• Customizable themes are available to reflect your brand.
• Time to add and showcase your products – add product details, prices, original imagery, and weight to accurately calculate the shipping costs.
• You can decide on the domain name and purchase hosting directly via Shopify
• You accept payment, right? Add away
• Last but not least – click the finish button and get rolling! 

Your online store should be easy to navigate. If you want your potential customers to stay on your site for more than 3 minutes, Shopify is the right choice.

2. Design Beautiful Storefronts 

Visual appeal is one of the most important aspects that can make or break your website — eye-catching web layouts encourage more visitors to stay on your site and take action. 

Therefore, one of the top advantages of using Shopify is the beautiful themes and templates that it offers. They not only make the website look aesthetically pleasing but also very professional and decluttered.

Customers can find themes based on their niche--food, art, accessories and so much more. You can also search by theme features such as search engine optimization, sticky navigation, and wide layout.

The options are unlimited. The thing is, there aren't many free templates out there – so if you want to stand out in the crowd, you have to go all in!

There are 150+ themes to choose from. Some features include (but are not limited to) the following key aspects:

• Customizable designs or sections
• Highly mobile responsiveness
• Search engine optimization
• Social media icons and social feeds
• Large menus, drop-down/ sticky navigation 
• Product filtering
• Quick buy and related products
• Showcase multiple products and video usage
• Built-in catalogs, and galleries 
• Fast page loading speed
• Header slideshows

3. Built-In Marketing Tools

You have a great website, but what's the point if no one sees it? One of the most important benefits of designing your website on Shopify is its SEO features and in-built marketing tools through which businesses can improve their rank on the Google search engine for instant lead generation. 

In addition, business owners can access advanced eCommerce analytics that provides information about where potential customers are coming from, which pages they have visited most often, and what their buying patterns are.

What are the other benefits of Shopify In-Built marketing tools?

• Make use of marketing tools such as social media integration and email marketing. Shopify integrates with hundreds of free and premium apps to help you sell more. 
• Shopify allows you to generate discount codes and gift vouchers 
• Add keywords to web content to improve your SEO.
• Create blogs to improve your search engine ranking.
• Increase mobile speed with AMP or accelerated mobile pages to heighten the customer experience
• Automatically generate sitemap

4. Super Secure & Reliable 

Online shopping scams are on the rise. As per a report, this has led to losses of $57.8 billion across 8 big industries. Such scams pose grave threats to the global eCommerce industry and of course to the customers.

eCommerce holds sensitive, valuable data on thousands of customers from all over the world--it's a treasure trove for hackers. But don't worry, Shopify follows advanced security standards to ensure that your customer data is always safe.

Shopify’s security measures include the following: 

• The HTTPS and SSL security certificates ensure that web visitors are protected.
• Data encryption
• Shopify is PCI (Payment Card Industry) compliant
• Regular upgrades and maintenance 
• Ethical hackers can help identify weak entry points by performing penetration testing.

In addition, Shopify offers secure and easy-to-integrate payment gateways such as Stripe, Paypal, and credit/debit cards. Secure payment options not only increase credibility but also improve the number of returning customers.

5. Multiple Easy-to-Install Shopify Applications

One of the greatest benefits of using Shopify is that it has over 1,200 apps and plugins that can help you provide better customer service, automate administrative tasks, and focus on other aspects of your business.

Shopify enables businesses to manage their online stores anytime, anywhere. In addition, Shopify's customer service is available on chat and email to help with any questions you may have.

Recommended: Cloud eCommerce: 10 Ways Cloud Computing Increases Business Productivity

How Much Does it Take to Create a Shopify Store?

We thought you would never ask! As we've mentioned, Shopify is no ordinary eCommerce builder. You can either choose to customize just one section of your website or build the store from scratch--whatever works best for you. So, the cost of building sites through Shopify can vary based on your initial preference.

If you're just starting out and want to outsource a Shopify design and development company--let us tell you, a basic Shopify website would cost you somewhere around $1500 - $3000. But if you are looking to custom-design your pages, it might cost you twice the price and can spike up to $10,000 or more.

Why Choose Shopify – Highlights? 

• Great for getting your product out in the marketplace without a lot of hassle.
• Comes with all the basic but necessary features to get you going.
• Allows you to expand your business by selling online and offline.
• A huge community of developers
• Shopify has a ton of resources on the platform, which can help you grow your business.
• Advanced features and tools that are easy to use, make it an ideal choice for small businesses.
• SEO optimized with tools that also help you market your social media presence and track conversions.
• Secure and PCI-compliant payment processing
• Third-party app integrations to extend the store’s functionalities and more

Have You Made Up Your Mind Yet?

Shopify makes selling more fun and easier  — we can help you get started in no time. InvoZone has worked in the IT industry for over 7 years now (and counting), on more than 100 projects, and has a team of 200+ software developers. 

We offer eCommerce development services that range from simple storefronts to complex websites that can handle thousands of visitors a day. We know how important it is to have a website that looks great, works smoothly, and reflects your brand accurately—and we want to help you do it!

At InvoZone, we've built marketplaces using the Shopify platform. Our team has hands-on experience with developing eCommerce sites, and we'd love to help you sell like a pro!
Contact us today.

You may also like: Applications of Artificial Intelligence in E-commerce

Frequently Asked Questions

1. What are the advantages and disadvantages of Shopify?

Shopify is a great option for businesses of all sizes, from small startups to large corporations. It's easy to use, and it has a wide selection of apps and features that can help you customize the experience for your customers.

The biggest downside to Shopify is the monthly fee. The basic package starts at $29 per month, but if you want more advanced features, like inventory management or an e-commerce solution for brick-and-mortar locations, you'll have to upgrade to one of their higher plans.

2. What is the main purpose of Shopify?

Shopify is an eCommerce platform that allows you to set up an online store. It's great for small businesses, especially ones that don't have a lot of capital to invest in their websites and want to get their businesses up and running quickly.

Shopify has everything you need to get started: the templates are simple and easy to use, they have a wide variety of payment options (including Apple Pay), and they have support available 24/7.

They also have a lot of cool features such as live chat with customers, analytics for your store's performance, customer loyalty programs, and more.

3. What are the benefits of using Shopify?

The benefits of using Shopify are endless.

With Shopify, you can create a professional-looking store that is fully optimized for search engines, so your customers will find you easily when they're looking for what you have to offer. You'll also be able to customize your store with themes and apps, so it will look exactly how you want it to.

And thanks to Shopify's built-in payment processing, checkouts are fast and easy—and they're PCI compliant, so you won't have to worry about security issues.

4. What makes Shopify different?

Shopify is different because it provides a platform for creating an online store, regardless of your expertise or experience.

You can choose from hundreds of templates to create an appealing, functional website that sells what you want it to sell—and you don't have to do any programming or design yourself.

Shopify also provides many different tools to help you manage your store, whether that means automating parts of your business or helping you get more traffic and conversions.