Women Focused Edtech Startup PLAYBOOK Nets $700K Pre-Seed Funding

February 04, 2022 | 3 minutes read

EdTech startup PLAYBOOK aims to put women on the career and executive track via its edutainment platform.

The global Edtech Market is forecasted to reach the value of $112.39 bn by 2025. And by 2027 the market will grow up to the worth of $605.40 billion. This exponential growth in the Edtech sector is due to the development of e-learning apps and software.

This increased surge has also resulted in investors pouring down their money into edtech startups. One such MENA-based edtech startup, PLAYBOOK that aims to bridge the gender gap and get more women into leadership roles has captured the eyes of investors. The startup has raised PRE-SEED funding of  $700K.

It is backed by San-Francisco-based Venture Capital firm 500 Global, Kuwait-based Capital firm Faith Capital, Saudi-based sovereign wealth fund Sanabil investments, and Angel investor network Women Spark. The other angel investors were also included in the funding.

 The Edtech startup PLAYBOOK helps more women enter into leadership roles via access to a diverse digital academy of masterclasses taken by robust women.  PLAYBOOK is not the first edtech startup to fetch such a hefty amount of funding. In Jordan, a similar women-led startup Hello Kids mainly focusing on kids’ education recently gathered an undisclosed amount of funding. 

Similarly, the Asian region is also quite rich in regard to edtech startup funding. As recently Cakap, the Indonesian startup gathered  $10 million and India’s Convegenius accumulated  $5 million.  Additionally, the USA has also a budding number of  Edtech startups for instance Edtech Ahura AI  raised funding of $3 million.

This huge expansion in Edtech has also led to the inculcation of new technologies like the use of AI. So PLAYBOOK with the integrated AI technology and active learning community seeks to give a solution to the private and public sectors in regards to women training and education.

Additionally, in the startup, the community known as the CAMPUS enables the women to have social connections, on-demand mentorship, job boards, access to events, discussions, and much more.

Founded in 2021 by a fully female team of Wafa AlObaidat, Ismahan Al Saad, and Shreya Rammohan can be quite useful for women of this region. As in past two, three years MENA  has witnessed several jobs and leadership opportunities opening up especially for women. And the startup can be utilized in managing this sudden influx by streamlining the process of inclusion and growth. 

The startup runs on a subscription-based model including annual subscription packages for individuals and teams.

Wafa AlObaidat, Founder & CEO – Playbook explicated how this women-led startup is functions explicated :

“Our team isn’t just us. It’s the most successful women of our generation, the masters who are working with us to build value-driven content and share it with an audience of millions.”

She further said

. “Through the power of storytelling by women that look like, sound like and are relatable to our audience, we hope to enable women to get unstuck in their personal and professional lives and navigate their pain points with much more clarity and perspective as they learn from real-world scenarios and tactics.

PLAYBOOK is incentivized by top instructors all around the globe. The masterclasses are delivered by women in management positions, rising professionals, and ladies in management positions. And each class consists of stimulating workbooks and highly effective classes with actionable assets.

Last year, the  Edtech startup have witnessed a huge investment of $13.8 billion . And the funding in MENA-based Edtech startups has grown up to 525%.