TikTok brings eCommerce opportunities for businesses
Popular Chinese video-sharing platform TikTok is tapping into the potential of eCommerce market with the help of “community commerce.”
TikTok in its pursuit of implementing more monetization opportunities has outlined its eCommerce options . The app is presenting the eCommerce opportunities attached to it via what it is calling the “Community Commerce” or in short the creator-driven word of mouth marketing.
The company is saying that this type of marketing has taken over the platform especially the “For You page” which shows users videos directly related to their interests even featuring the brands or products. TikTok undoubtedly is one of the most used applications around the world and this ever-increasing popularity surely fuels the power of product recommendation on TikTok.
TikTok also explains it:
“The TikTok made me buy it phenomenon has helped products of all kinds fly off the shelves – from leggings and milk frothers to cranberry juice, cleaning products, homewares, and everything in between. TikTok is so notorious for helping brands take off that’s it’s often covered in the news, and some retailers have created #TikTokMadeMeBuyIt sections in their stores, knowing that shoppers are looking to buy things they see on the app.”
Many social media applications due to their massive popularity have become a unique source of selling and buying products. Marketers on social media are using direct and indirect marketing channels to reach their audience and promote their products. Now the social media apps considering their potential are trying to cash the eCommerce opportunities by pitching their unique capabilities to the businesses. Such as Facebook recently released its whole set of eCommerce tools and WhatsApp also came out with new business-finding features.
eCommerce business has been hit differently by the pandemic because of the unprecedented lockdowns and people are spending more time online. eCommerce mobile applications have also proved to be useful in this time because of the ease and convenience these applications brought to the people. Consider this or not but this trend of online buying and selling is going to grow more and is not going to end anytime soon. As also evident from the latest statistics that 79% of smartphone users have made purchases online using their mobile devices in the last 6 months.