TikTok is unleashing the power of music to help brands in promoting themselves

October 08, 2021 | 2 minutes read

TikTok is using the power of music to aid the brands in promoting themselves more effectively and efficiently.

TikTok has recently announced to expand its TikTok Marketing Partners program. The video-sharing platform is adding six Certified Sound Partners to the mix to aid the brands in building sound-on strategies.

According to the company’s blogpost, the six new partners will supplement TikTok’s commercial music library of more than 150,000 pre-cleared, royalty-free tracks sourced from emerging artists and top-tier music labels.

Sound, no doubt is a very important component of branding. And TikTok also said in its blog post that “Sound on TikTok has introduced an entirely new storytelling dynamic for brands.” Furthermore, the company also elaborated its research pointing out that 88% of its users consider sound to be an essential part of the in-app experience. Whilst 73% of the users are more likely to stop and look at the advertisements with audio. 

The main reason, TikTok is enhancing its tool to help brands promote themselves is because of the increasing competition it is facing from its fellow apps. For instance, in the past month, social media platforms like Facebook, WhatsApp, Snap Chat, and LinkedIn have released various tools to facilitate E-Commerce businesses in promoting themselves. 

Since the pandemic, the process of online buying and selling has increased on an exponential scale. Eventually,  leading to the development of E-Commerce platforms. And consider this or not but 99Firms’ Ecommerce Statistics pointed out that E-Commerce is going to account for 95% of all purchases by 2040.