Start-Up,Batch A Customer Engagement Platform Raises $23 million
Batch, the customer engagement platform, has raised $23 million (€ 20 million) in funding and also plans on increasing its workforce.
Batch, a startup that helps mobile apps in increasing customer engagement has become successful in securing the funding of $23 million. Tech Crunch reported.
The company started as a managed push notification platform for iOS, Android, and the web. And now the company has emerged as a marketing technology platform that has attracted a huge amount of money from a funding round led by Expedition Capital with Orange Ventures also participating.
Batch helps mobile apps like eCommerce apps, newspaper apps, or banking apps in sending push notifications to their customers. Those notifications can be transactional (you received a money transfer) or marketing messages (check this promotion) in nature.
The company enables its users to manage the notifications concerning their requirements. Another reason Batch has expanded as a marketing technology platform is because of the integration of existing data sources, like Customer Data Platform (CDP), Customer Relationship Management (CRM), and analytics products. In this way, the users can create segments, retarget their clients, arrange the notifications, and much more.
Because of these diverse options, many businesses are preferring the development of e-commerce mobile applications. So that they can inform their customers about discounts, and offers, etc in real-time. This also eventually helps in increasing their sales.
As also evident from the Batch’s business figures. Currently, the company handles 400 billion messages for its 300 enterprise clients.
With this funding, the company is expanding itself and is also looking to hire new talent.
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