Social Commerce Startup Gobillion With Its “Team Buy Model” Nets YCombinator Funding

December 23, 2021 | 2 minutes read

The social commerce startup Gobillion raises $2.9 million funding from YCombinator.  The startup plans to use the funding to ramp up the expansion plans.

In the seed funding round led by YCombinator, Pioneer funds, and Tinder founder Justin Mateen the social commerce startup Gobillion has raised $2.9 million in seed funding. The startup is the pioneer of the “Team buy” model where customers can make a team of close friends and family to buy online together. The startup claims to be the first one to introduce this option to make shopping online more fun for customers.

With funding, the company wants to launch more categories, develop its product, and also robust its operations by hiring the technology teams and also wants to fulfill its business expansion plans. The startup aims to launch its services across 12 cities in the next 18 months whilst scaling across 100 more cities in four to five years.  

It claims to have 400 million customers across Tier 1-4 cities and towns in India. Founded in 2020 by Roshan Farhan and Kulapradip Bharali. 

Roshan Farhan, the co-founder, and CEO of, Gobillion aims to spread the e-commerce industry in small villages of India. He said “The next frontier of growth and opportunity is enabling commerce for customers in small towns in India – we are well-positioned to unlock rapid growth and delight customers with our offerings. We will be leveraging the capital to put our long-term plans into action and create a strong foundation for our business.” 

The startup has 11 to 50 employees currently but the company will expand more because online shopping around the world is increasing and this has also led to the development of E-Commerce platforms. As also suggested by the stats that in the coming years the global retail market will be expected to reach a total of $5.4 trillion dollars in 2022. 

Furthermore, the startup aims to make the eCommerce a fun and joyful experience for its customers as in the press release  the company stated 

“The company aims to build extensive social and gamified e-commerce experience that can best cater to the needs and aspirations of customers in small towns in India and South-East Asia,” it said in a release.”