Say Goodbye to LinkedIn’s “Story Feature”

September 01, 2021 | 2 minutes read

LinkedIn is scrapping its story feature to work on short-form video

LinkedIn, a famous business and employment-oriented website is closing down its Story feature. This feature was introduced last year in the month of June. In a blog post, LinkedIn announced that its new feature will no longer be available as per the news report of Tech Crunch. According to the company, after the end of the month, any image or video advertisements that were scheduled to run between stories will now be shared in the LinkedIn feed. Moreover, the sponsored or promoted story from the user’s page in Campaign manager will not appear on the LinkedIn feed. Instead, it needs to be revamped or re-created as an image or video ad in the campaign manager.

The senior director of LinkedIn Liz Li said:

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting.” 

Furthermore, she said

“Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise.”

Furthermore, the famous platform is deemed to be moving towards the mixed media and is deploying other innovative tools across its platform. Whilst, working to include it more strictly with the user’s professional identity. With this, it will also work on how to provide an interactive video format that is quite unique to the LinkedIn platform.

The Story feature of LinkedIn was quite creative as it had more creative tools for instance the feature of stickers like “ The Question of The Day” etc. The LinkedIn members would also like to have more options and features in these professional videos to make them more engaging.

This feature was increasingly used by advertisers as they use to purchase the ads to run in between the stories.