Saas Startup Shopstory Nets €2.2M For Its AI Software That Automates Marketing

September 09, 2022 | 2 minutes read

SaaS startup Shopstory scores €2.2M to empower ecommerce brands with better marketing tools.

Austrian startup Shopstory scores €2.2 million in a  funding round led by tecnet equity, and Startup300.  Including business angels Patrick Poschl (CoFounder of Scalable Capital) and Hansi Hansmann.

Also, participating  Coinpanion founding team including CEO Alexander Valtingoje.  The startup from this fresh injection of funds aims to disrupt the e-commerce market with its AI software.

AI technology all around the globe has made its mark-in healthcare alone investment in per se technology will surpass 34 billion dollars by 2025. Not only in healthcare, AI technology is streamlining business operations by predicting industry trends and customer behaviours.

Shop Story : Intelligent Marketing Assistant

Founded in 2020 by Sebastian Schwelle, Roman Schweiger, and Robert Böhm-the Shopstory has a vision of creating an ecommerce market that is fair and transparent.

Its SaaS solution is an intelligent performance marketing assistant for online retailers utilizing AI to assist brands. Thus, increasing their  profitability, sales and overall competitiveness. Furthermore, the software focuses on improving online performance by providing targeted support in the areas of SEO and search engine advertising.

It also monitors competitors and offers input for campaigns and blog posts. Plus automates the keyword search and provides shop owners with intuitive performance reports.

The software has been quite vital and its success can be measured in concrete numbers. Shopstory customers in the first half of 2022 were able to increase their return on advertising spend (ROAS) by over 20%.

SaaS startup Plans of Expansion

The startup will use the capital to further develop its software in aspect of business intelligence and also aims geographic expansion.

Founder and CEO Sebastian Schwelle said: 

“It has always been our goal to offer all online shops a fair chance to participate in eCommerce sales. That’s why we are extremely happy to continue working on our vision with the support of our investors who are providing know-how and capital.