Poor eCommerce Product Discovery Experiences Cost Ecommerce retailers £8m per Year

March 10, 2021 | 2 minutes read

According to research conducted by Klevu, there are usability and accessibility issues with the search experience on 80% of UK ecommerce websites .

The majority of ecommerce sites are ineffective in delivering results when processing complex search queries, which account for 17% of all searches, leading to poor ecommerce product discovery, costing retailers £8 million every year. 

Poor-Product-Discovery-Experiences-Cost-Ecommerce-retailers-£8m-per-Year

Image credits: Klevu ecommerce discovery report UK

These issues naturally lead to low conversion rates and a large amount of revenue lost. The most common reason for this problem is the inability of search engines to handle complex natural language queries, such as the ones that involve product features or price ranges. 

Furthermore, it was also found that in the most critical cases, 26% of ecommerce websites are unable to generate relevant results even if the search queries include minor spelling errors, whereas 30% of the websites generate no results at all for search queries like ‘men’s jacket under £100’.

This clearly indicates that majority of the online ecommerce stores are not yet prepared to make the best use of future technologies for product discovery tools such as bots, voice recognition and other zero interface interactions 

Filling in the gaps

The research has also provided measures that can help improve user experience and ecommerce product discovery.

The right way to attract more users to your website and increase conversions is to optimize your on-site search experience. This would not only help increase conversion rate but also provide access to the most valuable and sustainable data – shopper intent. 

Moreover, the on-site search engines should able to process natural language and provide users with relevant search results for their queries, regardless of the search method they are using.

Data collected can further be used to understand consumer buying behavior which can help retailers to use effective filters on product listing pages and optimize their product recommendations blocks in a better way. 


2 minutes read

Dogecoin Price surges more than 100% in 24 hours

Dogecoin Price surges more than 100% in 24 hours

2 minutes read

Pandemic Induces Boom in E-commerce Marketing for Online Grocery Platforms

Pandemic Induces Boom in E-commerce Marketing for Online Grocery Platforms

3 minutes read

Coinbase makes its way to the Wall Street

Coinbase makes its way to the Wall Street

2 minutes read

Google is Officially Shutting Down its Mobile Shopping apps for Android and iOS

Google is Officially Shutting Down its Mobile Shopping apps for Android and iOS

3 minutes read

China Launches World’s First Official Digital Currency

China Launches World’s First Official Digital Currency

3 minutes read

See Elon Musk’s Neuralink in Action as Pager plays a game of Pong

See Elon Musk’s Neuralink in Action as Pager plays a game of Pong

2 minutes read

Facebook Data of 533 Million Users Leaked Online

Facebook Data of 533 Million Users Leaked Online

3 minutes read

Google vs Oracle – The Clash of the Tech Titans Comes to an End in Supreme Court

Google vs Oracle – The Clash of the Tech Titans Comes to an End in Supreme Court

2 minutes read

Global Consumer Spending on Mobile Apps hit $32 Billion in first Quarter of 2021

Global Consumer Spending on Mobile Apps hit $32 Billion in first Quarter of 2021

2 minutes read

InvoZone is Top Mobile App Development Company – TopDevelopers.co

InvoZone is Top Mobile App Development Company – TopDevelopers.co

2 minutes read

InvoZone is recognized by Techreviewer as a Top Software Development company in 2021

InvoZone is recognized by Techreviewer as a Top Software Development company in 2021

2 minutes read

Vaccine Passport Technology is Raising Security and Privacy Concerns

Vaccine Passport Technology is Raising Security and Privacy Concerns

3 minutes read

Top 3 Covid Search Trends —The Impact of Covid-19 on SEO

Top 3 Covid Search Trends —The Impact of Covid-19 on SEO

1 minute read

Mobile marketing in Canada Boosts amid Pandemic

Mobile marketing in Canada Boosts amid Pandemic

2 minutes read

AI-Generated Poetry – “The Box of Light That Had Been a Tree”

AI-Generated Poetry – “The Box of Light That Had Been a Tree”

2 minutes read

Netflix password sharing crackdown – account misuse testing underway

Netflix password sharing crackdown – account misuse testing underway

3 minutes read

B2B Ecommerce expected to increase in 2021

B2B Ecommerce expected to increase in 2021

3 minutes read

Cyberattacks on Healthcare Industry Skyrocketed in 2020 – 45% Increase Reported

Cyberattacks on Healthcare Industry Skyrocketed in 2020 – 45% Increase Reported

2 minutes read

Business and Productivity App Downloads Hit 7.1 billion in 2020 – Up 35% in a Year

Business and Productivity App Downloads Hit 7.1 billion in 2020 – Up 35% in a Year

2 minutes read

Deloitte Canada Launches Deloitte AI Institute

Deloitte Canada announced the official launch of Deloitte AI institute, a center that would help promote AI adoption,

Deloitte Canada Launches Deloitte AI Institute

Show Buttons
Hide Buttons