Martech Startup StoryChief Nets €3.4M For Its AI Powered Content Marketing Platform

July 18, 2022 | 2 minutes read

Belgian Martech startup StoryChief gathers funding of €3.4M, further tapping in to AI technology to customize marketing content.

Ghent-based  startup StoryChief draws funding of  €3.4M for its AI-fueled digital content marketing platform. In a fresh round of funds led by Capricorn Partners via their Capricorn Digital Growth Fund.

The existing investors were Peak,  Anthony De Clerck, Johan Van Damme, Willem Delbare, and Pieter Casneuf . Additionally the company also raised a grant from Vlaio to make its platform smarter and more efficient.  With Story Chief another martech startup named Zinklar also recently fetched funding from Caixa Capital Risc and other prominent investors last week.

Alongside, streamlining the processes of collaboration and content publishing, the platform will also help agencies and marketing teams manage their content life cycle.  From planning, briefing to multi-channel optimization, approval, and publishing to analytics. Subsequently, helping companies in increasing their digital footprint, increase sales and bring in new leads.

In addition to streamlining the processes of collaboration and content publishing the platform plans to enhance its data engine to assist marketing agencies and enterprises make better decisions in terms of digital communication. At present the platform is  used by thousands of people around the globe having its footprints in 65 countries.

Founded in 2017 by Gregory Claeyssens, Valeri Potchekailov, and Brik De Maeyer.  It  is on a mission to drive growth via content for their customers and handle more complex content marketing challenges within the enterprise space.

martech startup storrychief
The founders of startup Valeri Potchekailov, Gregory Claeyssens, and Brik De Maeyer. Image Credits: Tech Funding News

Valeri Potchekailov, co-founder and CEO of StoryChief said:

“We see more and more demand coming from larger international marketing teams. Often, they work in silos where it is harder for them to stay aligned on external communication. StoryChief breaks that barrier and helps, for example, a marketing lead from Italy easily pick up corporate news from the U.K. and adjust the message to their local market.”

Europe no doubt is one of the budding regions in terms of Martech  startups like Cux.io etc. And StoryChief for competing in this cut throat market will utilize this investment to initiate international growth and innovate its AI and ML capabilities.