AI and ML-Based Platform, Magnify Raises $6M In Seed Funding

November 04, 2021 | 2 minutes read

Magnify, an Artificial Intelligence and Machine Learning based startup has raised $6M in seed funding.

StartUp Magnify, that  transforms the customer experience via post-sales orchestration has bagged $6M in seed funding. Tech Crunch reported.

Many businesses nowadays are using AI technology to improve and streamline their daily business tasks

Magnify in this regard is sculpted to transform the enterprise software customer experience. This is an entirely new type of software called “post-sales orchestration”.It simplifies and minimizes the work for product teams by integrating with their existing systems. 

Magnify is quite significant as it creates an ideal sequence and timing of customer interactions. It also identifies where churn or expansion is likely and launches the appropriate action in software. In addition to this, Magnify is a no-code tool that combines with existing customer experience products such as Salesforce, Marketo, Pendo, and more.

The company has gathered such a hefty amount of funding from Madrona Venture Group, Decibel Partners, and a number of Pacific Northwest-based SaaS executives.

The company founder and CEO Joshua Crossman talking about the startup with Tech Crunch said:

“The amazing thing about customer success is you have this remarkable set of people that are doing heroic work to try and drive product and adoption — and they’re talking to a tenth of the users — or 2% or 3% of the users. And you’ve got the marketing teams off doing their great work, you’ve got the product teams doing their great work. And the [customer success] and sales organizations are acting as that integration layer. They’re stitching it all together”.

Magnify has started testing the product at an initial level with early customers and will be making the product generally available in the coming months