JUST Rakes In €3M To Simplify Online Purchases With Just A 1-Click

June 14, 2022 | 2 minutes read

French eCommerce startup JUST brings €3M to revolutionize the online shopping experience with just a single click.

Jérémy Pinto and Benjamin Cohen Aloro co-founded the startup in 2021 to give a boost to the online purchase significantly with just a 1-click. As per the company, the 1-click purchase solution aims to spruce up the conversion rate by 20% thereby streamlining the overall purchase behavior of customers.

The first funding round was led by Otium Capital along with the participation of multiple angel investors such as former deputy CEO Société Générale Group Didier Valet , founder of Pareto Holdings Edward Lando, founder of Shutterstock Jon Oringer, co-founder of Silvr Nima Karimi, and co-founder of Pennylane Arthur Waller

Owing to a single-click shopping experience, Jérémy Pinto, co-founder of JUST said:

“The one-click shopping experience has been used for over 20 years by Amazon and contributed to its success. With JUST, we want to democratise this shopping ]experience for all e-merchants who lose an average of 42% of their customers due to an overly complex purchasing journey. In addition, our solution is 100% French and evolving in compliance with European GDPR and DSP2 standards.”

The eCommerce trend of allowing customers to shop online in the comfort of their own houses has become a new shopping experience amidst the pandemic. In regard to the booming eCommerce market, it expects to increase in its volume by the year 2026. 

The eCommerce startup plans to expand across other parts of Europe by 2023 with its new funding boost. However, almost 60% of online stores and Digitally-Native Vertical Brands DNVBs are utilizing the startup’s technology. 

Venture partner at Otium Capital Jérémie Bordier shared:

“The one-click shopping experience is addictive and will clearly become an e-commerce standard in the years to come. JUST offers a universal solution for this need, that works on the web and mobile applications regardless of the type of hardware.”