Global Consumer Spending on Mobile Apps hit $32 Billion in first Quarter of 2021

April 6, 2021 | 2 minutes read

According to application analytics firm App Annie, global consumer spending across Google store and Play Store apps hit $32 billion within the first three months of the year. 

Consumer spending is an app metric that includes spending on in-app purchases, subscriptions and premium app downloads. Though there has been an increase in app downloads since the onset of the pandemic, these app stats show that the number downloads has struck new heights since the very beginning of 2021. It’s the largest-ever quarter on record.

As compared to the same period last year, the rise in consumer spending has grown by 40%. Also, mobile phone users have spent $9 billion more in the first quarter of 2021 than last year.

By the end of March, social networking app Facebook and video app TikTok were the two apps that topped the app download charts. 

TikTok and YouTube were the apps that got the most global consumer spending whereas WhatsApp Messenger and Facebook were reported to have the maximum number of monthly active users. 

app-stats
Image source: App Annie

Moreover, messaging app Signal bagged the second place for the fastest growing app by monthly active users and downloads, with rival app Telegram breathing down its neck. The rise in the number of downloads of these apps could be due to the recent criticism of WhatsApp over its new privacy policy.  

Another video app, MX Takatak, was also named in app stats from App Annie as the fastest growing apps by downloads in Q1 2021. 

app-stats
Image source: App Annie

Other than this, gaming was the most popular app category in the app market, with millions of games being downloaded each week in the quarter. 

Gamers downloaded nearly a billion titles each week in the quarter, while total consumer spend on gaming hit $22 billion. Join Clash 3D, Among Us and PUBG Mobile were the games with the greatest number of downloads and monthly users. 

 


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