FoodTech Startup CALO Raises $13M To Provide Personalised Meal Plans
A Bahrain-based FoodTech startup CALO has raised $13 million in seed funding to improve and expand its meal subscription platform.
The FoodTech industry is booming in the Middle East and North Africa. As people are getting busier every day, the platform aims to provide personalized meal plans to busy people. The startup has raised $13 million in the latest funding round.
Khwarizmi Ventures, Nuwa Capital, and STV. co-led the seed funding round. However, participation from multiple angel investors was also witnessed. These angel investors included Al Faisaliah Group, Vision Ventures, 500 Global, Savour Ventures, Nama Ventures, and others as well. This is among the largest amounts raised by D2C food tech startups in seed rounds worldwide.
However, CALO majorly works through a mobile application where users can order balanced food. Because mobile applications are increasingly being used in the retail industry because of their utilities. Not only this, but mobile application development is on rising because they are easily accessible.
Furthermore, CALO is a D2C platform where a consumer will interact with a very user-friendly app and get personalized meal subscriptions. Based on the data provided by the user, the application automatically calculates the number of calories and macronutrients required for a balanced diet. Afterward, prepared meals are delivered to the users to meet their fitness goals.
The delivery of the food items is completely free for the subscription holders. However, a big and repeated concern that has been raised by the consumers is about the freshness of the food. To address this concern, the platform makes use of chilled vans to ensure that the food remains fresh in transit.
Moreover, people have become more conscious about their food choices nowadays. It increases the demand for hygienic food items conclusively. As per the reports of PWC, over 60% population of MENA have adopted a healthier lifestyle in 2020-21. In such an environment, CALO rightly tapped the potential of this sector.
In light of this platform-boosting investment Ahmed Alrawi, Co-Founder/CEO of Calo raised major pain points for their market “Obesity is a global issue that is unfortunately concentrated in our region. Today about a third of the GCC population is obese, and diabetes cases in the Middle East are expected to rise by 110 percent by 2045. Our mission is to make healthy easy, and we believe the only way to do so is by making healthy food better, faster, and cheaper.”
Story Credits: Magnitt