Facebook’s new business suit offers services like eCommerce Apps

September 17, 2021 | 2 minutes read

Facebook yesterday launched a set of new business tools but most of the services are already present in eCommerce Apps.

Facebook has unveiled a range of new business tools. As per the report of Tech Crunch, the latest features will allow the users to reach and chat with customers and generate leads, etc. Facebook has plans to expand these features to more users across the U.S., and later launch it in Australia, Canada, Ireland, Malaysia, New Zealand, Philippines, Singapore, South Africa, and the U.K.

This whole new set of tools will aid the businesses in boosting up their interaction with their customers but most of the interaction facilities such as chat with customers etc given by Facebook are offered by the eCommerce apps already. Other than this the increased brand recognition feature offered by eCommerce Apps are unique and Facebook still cannot beat this. Suffice to say that eCommerce apps still have more advantages like increased brand recognition etc and Facebook has to work more to enhance its abilities in this regard.

Facebook is also tying WhatsApp to Instagram because many businesses market themselves or run shops on Instagram, but depend upon WhatsApp to communicate with customers. So Facebook will now enable the businesses to add the WhatsApp click-to-chat button to their Instagram profiles. Facebook will also initiate testing the ability of brands to send emails via the Facebook Business Suite, a feature that allows the businesses to manage their presence across the social media site’s apps, and to simplify the process of how companies reach their customers. It will also test the new “work accounts” to let employees manage the business pages without requiring them to log in with their accounts.

Earlier this year Facebook began testing new techniques for customers to explore businesses under the News Feed posts by clicking on the topics they were interested in and also allowed them to explore the content from other businesses similar in nature. 

Facebook-owned messaging app WhatsApp earlier this week announced the release of a new business directory feature allowing the users to find shops and services on the chat platform, as well.