Apple strengthens its privacy with iOS15 release

June 18, 2021 | 2 minutes read

The privacy policy of Apple has been expanded just in time for the Worldwide Developers Conference (WWDC) 2021.

Now, app users will be able to see which apps have access to permission currently, including contacts, photos, camera, and location apps. Permissions can be easily changed according to the preference of the user. Moreover, Apple also updated some eateries across its watchOS 8, iOS 15, macOS Monterey, and iPadOS 15 portfolio.

Another feature that has been added to Apple iOS15 privacy is the Mail privacy protection that restricts email apps to collect user data using invisible pixels. Moreover, the IP addresses of these users are also encrypted through Safari’s intelligent tracking prevention.

“Privacy has been central to our work at Apple from the very beginning,” said Craig Federighi, Apple’s senior vice president of Software Engineering. “Every year, we push ourselves to develop new technology to help users take more control of their data and make informed decisions about whom they share it with. This year’s updates include innovative features that give users deeper insights and more granular control than ever before.”

Other than this, user audio has also been made more secure since now on-device speed recognition processors would also request access in offline mode.

Privacy Relay has also been added to iCloud by Apple, in order to allow users to connect and navigate the web more safely since it helps ensure traffic encryption.

Though there has been some criticism towards iPhone makers from advertisers for strengthening its privacy beyond tracking, however this feature would further strengthen Apples consumer base as more and more people are getting concerned regarding weak privacy policies of different companies.