Age Tech Marta Nets €6.6M To Empower Families & Caregivers Via Technology

August 26, 2022 | 2 minutes read

Berlin based Age tech startup Marta picks up  €6.6M for its smart tech for senior citizens.

Digital platform for live-in care Marta has raised €6.6 million in funding. In a seed round led by Almaz Capital and Capnamic -backed by  Verve Ventures, GMPVC, Ithaca, SumUp and Impact Fund. The investment round included robust angel investors Johannes Schaback, Laura Esnola, Dr. Steffen Zoller, Julian Stiefel, Christian Vollmann,  and Dr. Steffen Zoller.

Europe’s Booming Agetech Market

Right now, Marta is the only one in the DACH region handling the  €18 billion age tech market. But Europe is filled with Age tech startups such as Lottie and Helppy etc. Indubitably, the Age tech is not something new, but it is surely a niche which still has to grab speed in terms of adoption of technology. But healthcare apps and software can also be useful in this regard- although Agetech being a separate vertical alone is going to be the next big industry.

However, Marta  founded in 2020 by Philipp Buhr and Jan Hoffmann, with an aim to transform the Age tech industry is changing the way elderly care is offered. With its algorithm based market, marta solves the drastic care problems in live care, which usually proves to be difficult for caregivers as well as care seekers.

Marta With Data Driven Approach

It’s data driven approach allows matchmaking and significantly decreases costs and difficulty for families seeking care for their elderly relatives. While increasing care givers power to negotiate the terms of their contract  and their earnings. The platform is currently active in four countries and has provided at-home care services to over a thousand caregivers.

Jan Hoffmann, co-founder of marta said:

“We have seen how difficult it was to organize care with our grandparents. Aging is a natural process and we must have the tools and skills to manage it appropriately. We can significantly leverage technology to help elderly people, their families, and their caregivers.”

This fresh funding will facilitate setting new standards for more affordable, transparent  and reliable live-in care. The startup furthermore plans to expand its team in Germany, Poland, Romania and  Lithuania and scale up its business processes.