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According to stats, online grocery shopping revenue is anticipated to hit $59.5 billion by 2023 from $23.9 billion in 2018. Also, 70% of the shoppers are expected to purchase groceries online by 2022.
These stats and many shows that grocery shopping is a trend that is here to stay and only the grocery businesses that are following the latest trends will thrive in coming years. Today, we will be talking about how a grocery delivery app benefits grocery stores to expand their business.
5 Reasons your Grocery outlet should have a Grocery Delivery App
Grocery delivery app development benefits both; customers, as well as grocery store owners. Let’s have a look at some of grocery delivery app benefits.
Builds loyal customer base
One of the biggest benefits of grocery apps is that they allow you to build a loyal customer base. What exactly does that mean? It means that if you offer convenient and easy grocery shopping service to your customers, they are going to prefer your store each time they plan to do groceries.
Think about this yourself – If you are comfortable shopping from one particular place that offers a quick and reliable solution for your shopping needs. Would you prefer that store or the one that you are not familiar with? The first one most probably, right?
Moreover, you can also offer the option for your customers to sign up/register for your application. Also, to build a loyal customer base and attract new customers, you can offer occasional discounts and deals on the products. This will benefit you by increasing your customer base and would delight your customers through the exciting deals they can take advantage of.
If your grocery business is new and you don’t have a lot of customers yet, then getting a grocery app designed is one of the best ways to attract more customers quickly.
Delivers comfort and convenience of home delivery
So many people now choose to shop for groceries online because of the comfort and luxury it provides. People no longer need to wait in long queues to make payments or search multiple aisles to find the product they are looking for.
All you need to do is open the grocery app, select the products you want to buy conveniently from the search bar, add the products to your cart, pay online and checkout. Once done, your products are delivered to your doorstep quickly.
People who work or study find it difficult to take out time to visit stores. Hence, this service is also very beneficial for the working class and students. According to stats by Time Use Institute, the average time a person spends grocery shopping at a store is 40 minutes, which when multiplied by 1.5 trips every week makes 53 hours in a year.
Along with saving time, shopping through grocery apps also helps cut down the cost of travel. Overall, grocery apps help save time, cost, and effort for customers.
You might also want to read: HOW FOOD AND GROCERY APPS ARE BRINGING REVOLUTION IN RETAIL INDUSTRY
Customer data can be collected
It is very difficult to track consumer behavior if they are shopping at your grocery store. Even if you do capture their movements on camera, you can’t determine the customer behavior.
Regardless of the type of business you operate, customer data holds a lot of importance. It allows retailers to analyze the customer’s wants and needs, commonly used payment methods, supply and demand patterns, feedback from customers, weak spots in the service, and much more.
All of this data can easily be collected through grocery apps. You can track data through feedback forms, shopping behaviors, sought-after products, customer preferences and more.
This data can also help determine which products customers usually purchase. These products can be kept in stock to avoid customer disappointment. You can also offer the option for customers to get notifications each time an out-of-stock product is restocked.
Variety of payment methods offered
Thanks to grocery shopping apps, it has become much easier for customers to pay through their payment method of choice. Majority of grocery retail shops don’t offer a variety of payment methods. If customers forget their card, smartphone, or wallet at home, they have no choice but to pay with their credit card, which is not the best option if you are trying to grow your business.
As a matter of fact, credit payments can decrease your businesses productivity since your businesses will be lacking cash as compared to the product sales. On the other hand, it can also be very hectic to track each customer’s outstanding payment for collection.
This is when grocery apps come in handy. You can integrate as many payment options as you wish in your grocery app. Customers would be required to select the payment method of their choice and make the payment online or through cash on delivery-making it convenient for both; the grocery business owner and the customer.
Pandemic Way of Managing Business
Since the onset of the Covid-19 pandemic, more people have started shopping online from their homes, rather than risking their safety by visiting physical stores. This also caused a major increase in the use of grocery shopping apps globally as more and more people who have not tried shopping online, tried it for the first time.
According to research, 35% of US consumers used online grocery delivery services in June 2021—which is nearly 3X more than in August 2019.
One of the biggest reasons for this boom in the grocery apps is that customers can easily shop products and get them delivered to their homes. There’s no need for physical contact during the payment procedure.
Analysts predict that this is much more than a passing trend. The use of grocery apps is going to further increase in coming years. Hence, now is the best time to get your own grocery delivery app for your business if you don’t already have one.
How On-demand Grocery Apps Mitigate Challenges of Grocery Store?
A major problem that almost all grocery stores need to deal with is ‘storing goods’ that are perishable, which includes food items such as vegetables, bread, milk, fruits, and much more. Investing in huge storage rooms with enough infrastructure to store these goods can be very costly. Also, if the customer’s demand for this item diminishes, you’ll have to deal with the storage cost nonetheless, without getting any profit out of them.
However, if you already own a mobile app for grocery delivery, then you won’t have to deal with this problem. You can get fresh products delivered to the customers on time without having to keep them in storage for hours or days. Not only will this solve the problem for you, but would also increase customer satisfaction as they would be getting goods that are fresh.
Other than this, another challenge that grocery stores face is the rise in competition. With so many grocery businesses getting their grocery delivery service app built, the consumer focus is also shifting towards online shopping. Hence, if your business doesn’t offer online grocery services, you might fall behind the businesses that do. To tackle this challenge and stay in the competition you should consider custom grocery delivery app development for your business.
On-demand grocery delivery apps can provide countless benefits for grocery businesses. If you don’t already own one, it’s high time you consider one developed – if you are looking to increase sales, boost revenue, and build a strong reputation in the industry.
Looking for reliable custom grocery delivery mobile app development services? Get in touch with InvoZone today.